Savvy, Inc.
Digital Marketing Director TalentWoo Atlanta Metropolitan Area In...
Savvy, Inc. - Atlanta, Georgia, United States, 30349
Work at Savvy, Inc.
Overview
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Overview
Summary:
Please ensure you read the below overview and requirements for this employment opportunity completely. The Director of Marketing will oversee all marketing initiatives for the company, focusing on both corporate-level brand promotion and marketing strategies for the rental business, including Scattered Sites and Build-to-Rent (BTR) communities. This role will ensure the effective deployment of marketing dollars and resources to maximize occupancy and brand visibility for both the company as a whole and individual properties. The Director will also manage regional marketing efforts as BTR communities are onboarded, with regular travel required to support local marketing initiatives and ensure all strategies align with company objectives. Location: Hybrid role with 3 days/week in our Atlanta office (near Truist Park Stadium) and 2 days remote. Regional travel required. Key Responsibilities:BTR and Scattered Site Marketing
Develop and implement marketing strategies tailored to both Scattered Sites and BTR communities to optimize occupancy rates and enhance the resident experience. Create a tech forward innovative approach to marketing channels to optimize qualified lead volume per dollar spent. Lead digital and traditional marketing efforts for BTR properties, including SEO, online advertising, local campaigns, and direct mail. Work with property management teams to understand local market trends and develop marketing strategies that cater to the unique needs of each BTR community. Ensure effective use of marketing resources for each property, from billboards to digital ads, in alignment with the company’s overall marketing budget. Company-Level Marketing Strategy
Lead and execute marketing strategies that promote the company brand, focusing on enhancing brand awareness, lead generation, and customer engagement across all platforms. Drive corporate marketing campaigns through digital, print, social media, and other traditional media to reinforce the brand’s message and reach target audiences. Oversee content development and strategy, ensuring a consistent brand message across all channels and touchpoints. Manage corporate social media strategy to engage with audiences and maintain a strong, positive online presence. Collaborate with senior leadership to ensure all marketing strategies align with overall business goals. Budget Management and Allocation
Manage and oversee the marketing budget, ensuring the efficient allocation of funds for corporate and BTR-specific initiatives. Track spending and analyze marketing performance across various channels, ensuring a strong return on investment. Regularly assess and adjust the marketing spend on channels such as billboards, SEO, online advertising, and local promotions to maximize results. Provide regular reports to the SVP of Property Management on marketing spend, ROI, and the effectiveness of campaigns. Collaborate with Leasing and Asset Management to develop marketing campaigns that minimize days in sales, maximize economic occupancy and maximize ROI for marketing spend. Community Onboarding Support, Team Leadership, and Cross-Functional Collaboration
Travel regularly to BTR communities across various regions to provide support for marketing efforts during the onboarding process and ongoing campaigns. Assess local marketing needs, meet with property management teams, and adjust strategies as necessary to drive results. Provide hands-on support for community outreach efforts, local promotions, and marketing material distribution. Assist with event planning and other localized marketing initiatives to increase awareness and drive traffic to BTR properties. Lead and mentor the marketing team, setting clear expectations and fostering a collaborative environment. Work cross-functionally with operations, property management, and sales teams to ensure all marketing strategies are aligned with business objectives and property needs. Maintain open communication with senior leadership regarding ongoing marketing initiatives, performance metrics, and strategic goals. Market Research and Competitive Analysis
Conduct market research to identify trends, opportunities, and areas of improvement for both the corporate brand and individual BTR properties. Monitor competitor marketing efforts and adjust strategies to ensure the company remains competitive in the real estate and rental market. Stay informed about industry changes, digital marketing trends, and new technologies to keep marketing strategies fresh and innovative. Qualifications
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Minimum of 8 years of experience in marketing, with a focus on real estate, property management, or similar industries. Proven experience managing both corporate-level and regional marketing campaigns, with expertise in digital marketing, SEO, and traditional advertising. Strong financial acumen with experience managing marketing budgets and demonstrating ROI through data-driven decision-making. Excellent leadership, communication, and team management skills. Ability to travel regularly to regional properties and BTR communities. Proficiency in marketing software (e.g., Google Analytics, HubSpot, Adobe Creative Suite) and MS Office Suite. Prior experience marketing Build-to-Rent (BTR) properties or in real estate marketing. Advanced certifications in digital marketing (e.g., Google Analytics, SEMrush, Google Ads) preferred, but not required. Familiarity with property management software and trends in the real estate industry. Working Conditions
This position requires regular travel to BTR communities across the Southeast. Flexibility to work in dynamic and diverse environments, including attending property events and meeting with local teams.
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Please ensure you read the below overview and requirements for this employment opportunity completely. The Director of Marketing will oversee all marketing initiatives for the company, focusing on both corporate-level brand promotion and marketing strategies for the rental business, including Scattered Sites and Build-to-Rent (BTR) communities. This role will ensure the effective deployment of marketing dollars and resources to maximize occupancy and brand visibility for both the company as a whole and individual properties. The Director will also manage regional marketing efforts as BTR communities are onboarded, with regular travel required to support local marketing initiatives and ensure all strategies align with company objectives. Location: Hybrid role with 3 days/week in our Atlanta office (near Truist Park Stadium) and 2 days remote. Regional travel required. Key Responsibilities:BTR and Scattered Site Marketing
Develop and implement marketing strategies tailored to both Scattered Sites and BTR communities to optimize occupancy rates and enhance the resident experience. Create a tech forward innovative approach to marketing channels to optimize qualified lead volume per dollar spent. Lead digital and traditional marketing efforts for BTR properties, including SEO, online advertising, local campaigns, and direct mail. Work with property management teams to understand local market trends and develop marketing strategies that cater to the unique needs of each BTR community. Ensure effective use of marketing resources for each property, from billboards to digital ads, in alignment with the company’s overall marketing budget. Company-Level Marketing Strategy
Lead and execute marketing strategies that promote the company brand, focusing on enhancing brand awareness, lead generation, and customer engagement across all platforms. Drive corporate marketing campaigns through digital, print, social media, and other traditional media to reinforce the brand’s message and reach target audiences. Oversee content development and strategy, ensuring a consistent brand message across all channels and touchpoints. Manage corporate social media strategy to engage with audiences and maintain a strong, positive online presence. Collaborate with senior leadership to ensure all marketing strategies align with overall business goals. Budget Management and Allocation
Manage and oversee the marketing budget, ensuring the efficient allocation of funds for corporate and BTR-specific initiatives. Track spending and analyze marketing performance across various channels, ensuring a strong return on investment. Regularly assess and adjust the marketing spend on channels such as billboards, SEO, online advertising, and local promotions to maximize results. Provide regular reports to the SVP of Property Management on marketing spend, ROI, and the effectiveness of campaigns. Collaborate with Leasing and Asset Management to develop marketing campaigns that minimize days in sales, maximize economic occupancy and maximize ROI for marketing spend. Community Onboarding Support, Team Leadership, and Cross-Functional Collaboration
Travel regularly to BTR communities across various regions to provide support for marketing efforts during the onboarding process and ongoing campaigns. Assess local marketing needs, meet with property management teams, and adjust strategies as necessary to drive results. Provide hands-on support for community outreach efforts, local promotions, and marketing material distribution. Assist with event planning and other localized marketing initiatives to increase awareness and drive traffic to BTR properties. Lead and mentor the marketing team, setting clear expectations and fostering a collaborative environment. Work cross-functionally with operations, property management, and sales teams to ensure all marketing strategies are aligned with business objectives and property needs. Maintain open communication with senior leadership regarding ongoing marketing initiatives, performance metrics, and strategic goals. Market Research and Competitive Analysis
Conduct market research to identify trends, opportunities, and areas of improvement for both the corporate brand and individual BTR properties. Monitor competitor marketing efforts and adjust strategies to ensure the company remains competitive in the real estate and rental market. Stay informed about industry changes, digital marketing trends, and new technologies to keep marketing strategies fresh and innovative. Qualifications
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Minimum of 8 years of experience in marketing, with a focus on real estate, property management, or similar industries. Proven experience managing both corporate-level and regional marketing campaigns, with expertise in digital marketing, SEO, and traditional advertising. Strong financial acumen with experience managing marketing budgets and demonstrating ROI through data-driven decision-making. Excellent leadership, communication, and team management skills. Ability to travel regularly to regional properties and BTR communities. Proficiency in marketing software (e.g., Google Analytics, HubSpot, Adobe Creative Suite) and MS Office Suite. Prior experience marketing Build-to-Rent (BTR) properties or in real estate marketing. Advanced certifications in digital marketing (e.g., Google Analytics, SEMrush, Google Ads) preferred, but not required. Familiarity with property management software and trends in the real estate industry. Working Conditions
This position requires regular travel to BTR communities across the Southeast. Flexibility to work in dynamic and diverse environments, including attending property events and meeting with local teams.
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