VP, Product Marketing, Fixed Income
TIAA - New Orleans, Louisiana, United States, 70123Work at TIAA
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Overview
The following information provides an overview of the skills, qualities, and qualifications needed for this role.Key Responsibilities and Duties
Develops and leads product-specific marketing plans and creates content across fixed income sectors, including investment grade, multi-sector, securitized, leveraged finance, ESG/Impact and EM debt.As a marketing lead and subject matter expert, oversees the creation and production of fixed income marketing collateral and product content that is aligned with business strategy and objectives.Partners with key stakeholders across product, investments, global client group and marketing to ensure competitive differentiation of products and leverage real-time learning to enhance marketing to optimally support sales execution.Develops and implements comprehensive marketing plans for new product launches, product actions and ongoing systematic campaigns including content strategy, creation, production and distribution through all marketing platforms.Drives development and execution of integrated fixed income product and thought leadership campaigns leveraging paid, earned and owned marketing levers that can include digital, social, email, webinar, advertising, event and sales enablement, in close alignment with client marketing partners globally.Collaborates with brand, design, content, events, social and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources.Partners with marketing generalists and marketing services teams to manage and implement updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, paid social, display ads and other sales-support materials and content.Works with compliance department to ensure materials meet FINRA and/or SEC regulatory guidelines and supports compliance process from initial submission to final approval.Supports firm participation/sponsorship and/or other engagement in industry events, as appropriate.Takes initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality.Educational Requirements
University (Degree) PreferredWork Experience
5+ Years Required; 7+ Years PreferredPhysical Requirements
Physical Requirements: Sedentary Work
Career Level9IC Required: Related Skills Accountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products/Services Acumen Anticipated Posting End Date: 2024-05-06 Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). _____________________________________________________________________________________________________ Company Overview Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at www.Nuveen.com Benefits and Total Rewards The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary . Equal Opportunity We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status. Read more about the Equal Opportunity Law here . Accessibility Support TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: Phone: (800) 842-2755 Email: accessibility.support@tiaa.org Privacy Notices For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here . For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here . For Applicants of Nuveen residing in Europe and APAC, please click here . For Applicants of Greenwood residing in Brazil (English), click here . For Applicants of Greenwood residing in Brazil (Portuguese), click here . For Applicants of Westchester residing in Brazil (English), click here . For Applicants of Westchester residing in Brazil (Portuguese), click here .#J-18808-Ljbffr