Marketing Operations (Marketo)
Traba - New York, New York, us, 10261![Traba](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Traba
Overview
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Overview
Traba is searching for a detailed and process-oriented Revenue Systems Operations to oversee and carefully develop, maintain, and optimize all automated marketing campaigns, and manage related tools.
As the System Administrator for our key platforms, you will play a pivotal role in ensuring data governance and integrity for our critical prospect, partner, and customer databases. Your expertise will directly contribute to our ability to leverage data effectively, driving business growth and operational excellence.
Your efforts will bolster our marketing and sales infrastructure, ensuring seamless contact and account management and revenue generation processes.
What You Will Do:
Ensure complete data accuracy across platforms, focusing on utilization for business management and growth.Oversee the end-to-end email production process in Marketo, encompassing planning, asset creation, audience segmentation, campaign execution, and performance analysis.Govern, manage, and administer Marketo, including automation, campaign design, and database hygiene.Maintain and enhance our solutions architecture, supporting the marketing and sales functions through strategic integrations and efficient system workflows.Aid in the execution of marketing programs and campaigns, optimizing lead acquisition, pipeline management, and reporting processes.Provide first-line support for internal users, contribute to the marketing knowledge base, and engage in continuous improvement of our GTM systems and processes.What You Will Need:
2+ years of marketing automation experience using Marketo.1+ years of expertise in Salesforce usage and marketing administration, especially in building Salesforce dashboards and setting up campaign attribution programs.Ability to design, test, document, deploy, and maintain third-party integrations with Marketo.Ability to design and deploy effective reporting and analytics to measure campaign effectiveness and attribution.Understanding of the relationship between a marketing automation platform and Salesforce, and how campaigns/data is synced, as well as the field mapping processesUnderstand business operations issues and figure out how to build it within Salesforce and the systems that touch SalesforceProficiency in HTML/CSSBA/BS or equivalent working experienceBenefits/Perks:
100% healthcare, dental, and visionEarly Equity in TrabaCompetitive SalaryDinner is provided at the office via GrubhubFully-equipped snack barAdditional: One Medical Membership, Gympass, HSA via Optum, Talkspace, HealthAdvocate, Teledoc Health
$100,000 - $130,000 a year
We offer competitive base compensation aligned to tier-one markets. As an early stage startup, a meaningful amount of total compensation is in our equity. Our estimated salary for this role at Traba ranges from $100,000 to $130,000. Actual pay is determined by multiple factors such as skills, qualifications, experience, and market demand.
Our Values
Dream BIG -
We are on a path to change the world for the better. We create and communicate a bold direction that inspires a life-changing vision. We don't sacrifice long-term value for short-term results.
Olympian's Work Ethic -
Changing the world never comes easy. We work harder, longer, and smarter, not just two out of three. We put everything we have on the field.
Growth Mindset -
We confront the toughest challenges head-on and persevere. Sometimes we fail, but we brush ourselves off, adapt, learn, and push forward with resilience.
Customer Obsession -
We go the extra mile for our workers and businesses. We remain focused on delivering high-quality products and services that solve these often overlooked communities' problems.
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