SEO Manager
TaskRabbit - San Francisco, California, United States, 94199![TaskRabbit](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.About The Role:
Taskrabbit is seeking an SEO Manager to play a central role in delivering our ambitious growth plans across acquisition, engagement, and retention. Our ideal candidate has a track record of driving high, sustainable and profitable growth for marketplace businesses and experience leading a data-driven test-and-learn approach for growth marketing acceleration.
The SEO Manager is responsible for leading a team on search engine optimization including organic search strategy development, on-page optimization, performance analysis, and reporting. Some key areas of focus for this role will include increasing the current position and ranking new pages through white-hat SEO tactics, technical SEO, and content marketing. The ideal candidate will have a strong passion for staying up to date with SEO/Google/web trends. This person will also represent marketing interests in cross-functional discussions with the product, technology, operations, and business leaders.
We are looking for an SEO leader who can help set the strategy AND execute the key pieces needed to turn SEO into a significant client acquisition channel at Taskrabbit. Use technical website construction knowledge to create on-page and on-site recommendations which help grow SEO visits for TaskRabbit.com.
This is a unique opportunity to make a significant impact in a fast-moving dynamic marketplace by spearheading growth initiatives and driving improvements across the organization. We are looking for a manager to drive our SEO strategy and ensuring our content is search-engine friendly and optimized to increase our site’s visibility and rankings. Additionally, we need someone who can bring innovative growth initiatives to life through analysis, experimentation, and new technologies and tools.
Join us in transforming lives, one task at a time. This role reports to the Director of Growth Marketing.
Responsibilities
Create a comprehensive global SEO strategy to increase Taskrabbit’s traffic and searches from organic search engine rankings across programmatic and editorial content as well as technical improvements.
Set and manage measurable goals to demonstrate an increase in visitors and recos YoY and against targets and regularly dive into channel metrics.
Manage in-depth weekly, monthly and annual reporting on channel performance from various data sources; work with finance, business insights and paid channels to forecast SEO performance
Manage a team of SEO specialists to conduct keyword research, technical audits, and any site migrations related to SEO.
Support cross-functional programs to drive strategic initiatives, cross-channel campaigns, landing page testing, and optimization
Manage SEO blog content and create and improve a streamlined blog content process, and implement SEO best practices.
Optimize blog structure and layout to improve conversion from blog to the site.
Support the business objectives and priorities of the marketing team for technical elements of the website.
Partner with Paid Acquisition team to support Paid Search campaigns: track, report, and analyze website analytics and paid campaigns; provide ongoing recommendations to optimize ad copy and landing pages; perform ongoing keyword discovery, expansion, and optimization; etc.
Lead analysis which identifies new opportunities on a website's technical construction to enable better Google crawls.
Work closely with leaders of developer and QA teams participating in development cycles where SEO knowledge is required.
Stay up to date with the latest Google algorithm components and establish priorities for including updates in sprints.
Review information architecture on our sites and recommend improvements
Requirements
6+ years experience working in SEO, ideally at a consumer tech brand
Significant hands-on experience managing all SEO activities and expert knowledge of standard and current SEO practices and techniques
Experience with analytics tools (Google Analytics, Mix Panel, Looker, Optimizely)
Experience with SEO tools (Ahrefs, Search Console, SEMRush etc.)
Strong analytical skills - able to measure and analyze data, report on KPIs.
Demonstrated initiative and a learning mindset to try new things
Track record of thinking creatively to develop less traditional SEO strategies
Entrepreneurial, self-starting spirit - comfortable working independently while keeping stakeholders informed on decision making
Experience with Wordpress a plus
Educate engineering and QA colleagues on SEO best practices throughout projects
Design A/B tests aimed at increasing SEO traffic
Use data and analytics to make data-driven decisions
Work with management to prioritize business and information needs
Strong writing and editing skills and a passion for story-telling
Compensation & Benefits:
At Taskrabbit, our approach to compensation is designed to be competitive, transparent and equitable. Total compensation consists of base pay + bonus +benefits + perks.
The annual gross pay range for this position is $106,000 - $148,000. This range is representative of base pay only, and does not include any other total cash compensation amounts, such as company bonus or benefits. Final offer amounts may vary from the amounts listed above, and will be determined by factors including, but not limited to, relevant experience, qualifications, geography, and level.
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