Senior Marketing Analyst, Communications
Rue Gilt Groupe - Boston, Massachusetts, us, 02298
Work at Rue Gilt Groupe
Overview
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Overview
Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below. Join Rue Gilt Groupe as a Senior Marketing Analyst, Marketing Communications and Personalization, and help drive one of our most important strategies: Driving member engagement with relevant and personalized experiences through our communications channels. As a Senior Marketing Analyst, Marketing Communications, you’ll develop deep expertise in our owned channel communications that drive member engagement and revenue. You’ll exercise your relentless curiosity to leverage data to identify opportunities to drive member engagement, buyer retention, and incremental revenue from our 35M+ Rue La La and Gilt members. The Senior Marketing Analyst will have the opportunity to join an innovative, fun-loving marketing team, as well as partner cross-functionally in the transformation of our core email and triggered communication programs. What You'll Do: Campaign Analytics and Reporting:
You’ll be the subject matter expert in our core promotional emails and behavioral triggered communications, analyzing data and metrics to assess the effectiveness of our campaigns. You’ll create reports and dashboards that track our key performance indicators and partner closely with our merchandise and creative team to improve core campaign effectiveness. Build and Execute Email and Personalization Testing Roadmap:
Our Marketing team runs on data, so you’ll hone your knowledge about our email and communication trends and opportunities by analyzing large sets of quantitative & qualitative data. You’ll use that data to identify testing opportunities to improve our communications channel impact and build out our testing roadmap. Once the roadmap has been finalized, you’ll be responsible for project managing our testing initiatives through execution and post campaign reporting. Lead Marketing Communications Campaigns:
In this role, you'll lead our sitewide campaigns and Q4 strategy. Collaborating closely with the marketing team and cross-functional partners, you'll drive the ideation and planning of campaigns, oversee their execution, and conduct post-campaign analyses to measure success and optimize future efforts. Partner Cross-functionally:
You’ll get to closely partner with Marketing Analytics, Creative, Marketing Technology, Merchandising and Marketing Operations to develop strategies and guide execution. You will not only help develop the look and feel of campaigns but will be responsible for working to package up the learnings! About You: 3-5 years' experience in marketing, strategy consulting, program management, or investment banking. Strong interest or experience in retail, e-commerce, and/or B2C marketing. BS/BA in Marketing, Business, Economics, Mathematics, or other concentrations with significant quantitative focus. Builder mentality -- you think in terms of customer problems and technology solutions. Excellent communication and stakeholder management skills. Project Management experience – you have experience managing projects from ideation to execution and post campaign analysis. Positive, people-oriented, and energetic attitude. Exceptional analytical horsepower and data-driven problem-solving skills with proven ability to drive to action. Bonus points for… Prior experience with marketing automation platforms. Prior experience with Tableau. Expected Base Salary Range:
$75,000 - $100,000 Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other factors that are job related and consistent with business need. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, stock options, 401(k) participation, paid time off, medical, dental, vision and basic life insurance. Therefore, final offer amounts may vary from the amount stated. #LI-Hybrid ABOUT US: Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail. Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and ShopSimon. Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered.
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