VP, Brand Marketing
Saks OFF 5TH - Brookfield, New York, United States, 13314![Saks OFF 5TH](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Saks OFF 5TH
Overview
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Overview
What This Position Is All About:
The VP, Brand Marketing position at Saks OFF 5TH is responsible for developing and executing holistic marketing strategies for our flagship off-price business unit. Working across both brick & mortar and digital channels, this individual will drive our omni-channel marketing program and bring campaigns to life across customer touchpoints. Spearhead strategic creative direction and oversight for all brand initiatives, ensuring alignment with business objectives and brand identity. This individual will solidify our brand partnerships strategy, identifying and bridging partnerships with new endemic and non-endemic partners to expand our reach to new customer audiences. This role also has oversight of Saks OFF 5TH's social media channels and creates and executes all strategies in this area to drive sales. Lastly the VP manages a team responsible for coordinating all store-specific marketing strategies, including local partnerships and landlord activations.
Who Are You:
Strategic leader who is able to both develop a vision for the OFF 5TH brand as well as lead their team to realizing this future visionMix of both "right brain" and "left brain" - can balance being quantitative / analytical while also having an eye for creative and high taste levelStrong critical thinking and decision-making skills, with an ability to think out of the boxAbility to tailor presentation of analysis to various audiencesStrong advocate who can advance the team's agenda while building relationships with key stakeholders; has a point of view and wants a "seat at the table"Possess the business acumen, relationship building, influence, and communication skills to build strong relationships with senior leaders across Saks OFF 5TH and Saks GlobalDesire to participate in a fast-paced environment with rapidly changing prioritiesPassion for e-commerce, fashion, lifestyle, and partnership marketingProfessional verbal and written communication skillsInnovative and team-orientedAbility to lead and inspire a teamYou Also Have:
Bachelor's Degree requiredMinimum of 8+ years of experience in marketing (preferably in a retail environment across multiple channels)Proficiency in Microsoft Office SuitePrior experience in strategic planning, sales forecasting, management consulting, financial analysis or related roleProficiency in Microsoft Office tools: Word, PowerPoint; advanced Excel skillsAs The VP,
Brand Marketing, you will:
Develop a cohesive, multi-channel creative and brand strategy based on customer insights, business trends and company prioritiesLead a multidisciplinary creative team in generating innovative concepts and designs across various mediums, including digital, print, video, photography, ensuring adherence to best practices, optimal customer experience and data informed optimizations.Define and execute OFF 5TH social media strategy, inclusive of creative strategy and brand voice across Facebook, Instagram, and TikTok channels; explore emerging social media channels, social sellingLead local marketing initiatives, inclusive of landlord partnerships, tourism strategy and local store eventsSynthesize consumer facing PR strategy and communications, aligning to marco strategy to increase reach and brand awareness.Responsible for development of partnership strategies/agency relationships to grow brand awareness and reach new customer audiencesYour Life and Career at Saks OFF 5TH:
Be part of an empowered, innovative team; work with an adventurous spirit and a customer-centric mindset; play a critical role in making decisions that will position us to winExposure to rewarding career advancement opportunities across different functions within our corporate offices, retail stores, photo studios, and distribution centersBenefits package for all eligible full-time employees (including medical, dental and vision)An amazing employee discount and other exciting perksThe pay range for this position at commencement of employment is expected to be between $200,000 and $250,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits), dependent on the position offered. Details of participation in these benefit plans will be provided if a candidate receives an offer of employment.
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Your Life and Career at Saks OFF 5TH:
Be part of an empowered, innovative team; work with an adventurous spirit and a customer-centric mindset; play a critical role in making decisions that will position us to winExposure to rewarding career advancement opportunities across different functions within our corporate offices, retail stores, photo studios, and distribution centersA culture that promotes a flexible work environmentBenefits package for all eligible full-time employees (including medical, dental and vision)An amazing employee discount and other exciting perks
Thank you for your interest with Saks OFF 5TH. We look forward to reviewing your application.
We believe that our differences not only make us stronger, but also guide our evolution and future growth. All associates are expected to create an inclusive environment free from harassment, discrimination, and bullying.Together, we celebrate, advocate for, and learn from our colleagues, customers and communities to create the best environment to shop and work for all.