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As the first Growth Marketer at Luma, you will work as part of the Go-To-Market team focusing on user acquisition across channels. The ideal candidate has infectious energy to try new things, can draw from experience of tested and proven growth tactics, and has the ability to implement them across audiences. You enjoy moving fast, understanding what works, and doubling down on this. You think about growth all the time and you constantly test new things (you do not ask for permission). If you are a founder and do not have a Growth Marketer on your resume, this is very likely a job you have done and we’d love to hear from you. Role & Responsibilities Develop and implement growth strategies and tactics to increase user acquisition, engagement, and retention. Utilize growth hacking tools, automation, campaign management, SEO, email marketing, and performance marketing. Conduct A/B testing, web optimization, conversion analysis, and funnel optimization. Perform data analysis to identify what works and what to double down on. You are responsible for testing and deciding which growth strategies and programs we continue to invest in. You are responsible for growth speed; if we do not grow fast enough, you will be asked why. Background 3-5 years of growth marketing experience in various product-driven companies where PLG and community have been differentiating factors. Strong understanding of what makes someone adapt to a new product and where and how to find and test with audiences. If you are a founder, prior experience in growth or marketing is not necessary; you have most likely done this role without realizing it. Big plus if you have direct experience with AI and/or creative communities. Key Knowledge User acquisition and retention strategies. Proficiency in growth hacking tools and technologies such as SEO, programmatic growth, and performance marketing. Data analytical proficiency and curiosity; you view growth through a loop lens. Strong communication and collaboration skills. The pay range for this position in California is $130k - $180k; however, base pay offered may vary depending on job-related knowledge, skills, candidate location, and experience. We also offer competitive equity packages in the form of stock options and a comprehensive benefits plan. #J-18808-Ljbffr