Franklin Templeton
Strategic Relationship Marketing Manager
Franklin Templeton - Boston, Massachusetts, us, 02298
Work at Franklin Templeton
Overview
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Overview
At Franklin Templeton, we're driving our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that's both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we offer opportunities not only to help you reach your potential but also to contribute to our clients' achievements.
Come join us in delivering better outcomes for our clients around the world!
Our US Marketing organization is a key partner in our distribution efforts, working alongside our sales and strategic account teams to best align our capabilities with client needs. We are seeking a Strategic Relationship Marketing Manager responsible for developing and executing the US wealth marketing strategy.
The ideal candidate for the Strategic Relationship Marketing Manager role is a proactive and autonomous professional with a proven track record in developing and executing comprehensive marketing strategies. They should possess strong collaboration skills to effectively partner with distribution teams and key client firms, ensuring alignment and strategic goal achievement. Additionally, they must have a data-driven mindset to continually evaluate and improve marketing initiatives.
What are the ongoing responsibilities of a Strategic Relationship Marketing Manager?
Developing and executing a strategic marketing plan:
Partner closely with the Strategic Relationship Marketing Director to create and execute a comprehensive marketing strategy for Franklin Templeton's wealth business, that is consistent with the priorities across strategic account and sales leadership. Make independent marketing decisions, functioning as a dedicated marketing account manager for specific external client firms, tailoring approach and decisions based on alignment with their leader, distribution partners, and specific client needs. Support the implementation of this strategy via defined engagement, including: content development, email campaigns, digital assets, web personalization, multi-media, events, sponsorships, digital advertising and social media. A focus on collaboration and relationship management:
Establish and maintain close relationships across our partner firms' marketing and sales organizations, uncovering opportunities to execute custom engagement strategies and joint campaigns. Work in tandem with sales and strategic account colleagues to create the right messages and content, with ongoing connectivity as to how resources are being used, what needs to change and how we can continue to evolve. Manage complex multi-firm partnerships, resolving conflicts and aligning goals strategically to ensure cohesive and effective marketing efforts. Collaborate with colleagues across the Franklin Templeton global and regional marketing and operations organization (particularly client marketing, integrated marketing, marketing operations, creative services, social media and compliance) to ensure effective coordination of marketing efforts. Support of expanded availability:
As new placements become available and new selling agreements are made, work in close partnership with sales, strategic accounts and our partner firms to establish key deliverables to aid in promotion. Proactively identify challenges or gaps in marketing plans and create innovative solutions to address them, ensuring the team remains agile and responsive to the evolving needs of the business and its partners. Continually share insights with our partner firms on promotional efforts Campaign and Content Development and Execution:
Identify opportunities to grow the business through marketing-led initiatives that engage a target audience through lead nurturing. Develop and execute product and thematic campaigns supportive of key priorities. Create content, as needed, including emails, collateral and digital assets. Employ a data-driven approach for all marketing campaigns and share actionable insights with our sales partners. What ideal qualifications, skills and experience would help someone to be successful?
Bachelor's degree or equivalent experience 5+ years' experience in financial services industry, preferably in sales or marketing Series 7 and 63 desired. Strong communication skills, both written and verbal Problem-Solving and Innovation - Proactive in identifying challenges, anticipating needs, and creating solutions to drive marketing effectiveness. particularly in wealth management or financial services. Proactive approach to work with ability to anticipate needs. Strong Collaboration Skills - Experience working with sales, strategic accounts, and external partners to align and achieve business objectives. A self-starter with the ability to manage multiple projects/deliverables. Proficiency at prioritization and ability to work under, and meet, tight deadlines. Compensation Range: Franklin Templeton offers employees a competitive and valuable range of total rewards-monetary and non-monetary-designed to support the whole person and to recognize their time, talents, and results. Along with base compensation, other compensation is offered such as a discretionary bonus, 401k plan, health insurance, and other perks. There are several factors taken into consideration in making compensation decisions including but not limited to location, job-related knowledge, skills, and experience. At Franklin Templeton, we apply a total reward philosophy where all aspects of compensation and benefits are taken into consideration in determining compensation. We expect the salary for this position to range between $122,000 - $143,600.
#LI-Remote
Experience our welcoming culture and reach your professional and personal potential!
Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there's a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.
Hear more from our employees
By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life's adventures, taking care of your family members, or making a positive impact in your community, we aim to have your needs covered. Learn more about the wide range of benefits we offer at Franklin Templeton.
Highlights of our benefits include:
Three weeks paid time off the first year Medical, dental and vision insurance 401(k) Retirement Plan with 85% company match on your pre-tax and/or Roth contributions, up to the IRS limits Employee Stock Investment Program Learning and Education Assistance Program (LEAP) Purchase of company funds with no sales charge Onsite fitness center and recreation center* Onsite cafeteria*
*Only applicable at certain locations
Learn more about the wide range of benefits we offer at Franklin Templeton
Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.
Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to accommodations@franklintempleton.com. In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.
Come join us in delivering better outcomes for our clients around the world!
Our US Marketing organization is a key partner in our distribution efforts, working alongside our sales and strategic account teams to best align our capabilities with client needs. We are seeking a Strategic Relationship Marketing Manager responsible for developing and executing the US wealth marketing strategy.
The ideal candidate for the Strategic Relationship Marketing Manager role is a proactive and autonomous professional with a proven track record in developing and executing comprehensive marketing strategies. They should possess strong collaboration skills to effectively partner with distribution teams and key client firms, ensuring alignment and strategic goal achievement. Additionally, they must have a data-driven mindset to continually evaluate and improve marketing initiatives.
What are the ongoing responsibilities of a Strategic Relationship Marketing Manager?
Developing and executing a strategic marketing plan:
Partner closely with the Strategic Relationship Marketing Director to create and execute a comprehensive marketing strategy for Franklin Templeton's wealth business, that is consistent with the priorities across strategic account and sales leadership. Make independent marketing decisions, functioning as a dedicated marketing account manager for specific external client firms, tailoring approach and decisions based on alignment with their leader, distribution partners, and specific client needs. Support the implementation of this strategy via defined engagement, including: content development, email campaigns, digital assets, web personalization, multi-media, events, sponsorships, digital advertising and social media. A focus on collaboration and relationship management:
Establish and maintain close relationships across our partner firms' marketing and sales organizations, uncovering opportunities to execute custom engagement strategies and joint campaigns. Work in tandem with sales and strategic account colleagues to create the right messages and content, with ongoing connectivity as to how resources are being used, what needs to change and how we can continue to evolve. Manage complex multi-firm partnerships, resolving conflicts and aligning goals strategically to ensure cohesive and effective marketing efforts. Collaborate with colleagues across the Franklin Templeton global and regional marketing and operations organization (particularly client marketing, integrated marketing, marketing operations, creative services, social media and compliance) to ensure effective coordination of marketing efforts. Support of expanded availability:
As new placements become available and new selling agreements are made, work in close partnership with sales, strategic accounts and our partner firms to establish key deliverables to aid in promotion. Proactively identify challenges or gaps in marketing plans and create innovative solutions to address them, ensuring the team remains agile and responsive to the evolving needs of the business and its partners. Continually share insights with our partner firms on promotional efforts Campaign and Content Development and Execution:
Identify opportunities to grow the business through marketing-led initiatives that engage a target audience through lead nurturing. Develop and execute product and thematic campaigns supportive of key priorities. Create content, as needed, including emails, collateral and digital assets. Employ a data-driven approach for all marketing campaigns and share actionable insights with our sales partners. What ideal qualifications, skills and experience would help someone to be successful?
Bachelor's degree or equivalent experience 5+ years' experience in financial services industry, preferably in sales or marketing Series 7 and 63 desired. Strong communication skills, both written and verbal Problem-Solving and Innovation - Proactive in identifying challenges, anticipating needs, and creating solutions to drive marketing effectiveness. particularly in wealth management or financial services. Proactive approach to work with ability to anticipate needs. Strong Collaboration Skills - Experience working with sales, strategic accounts, and external partners to align and achieve business objectives. A self-starter with the ability to manage multiple projects/deliverables. Proficiency at prioritization and ability to work under, and meet, tight deadlines. Compensation Range: Franklin Templeton offers employees a competitive and valuable range of total rewards-monetary and non-monetary-designed to support the whole person and to recognize their time, talents, and results. Along with base compensation, other compensation is offered such as a discretionary bonus, 401k plan, health insurance, and other perks. There are several factors taken into consideration in making compensation decisions including but not limited to location, job-related knowledge, skills, and experience. At Franklin Templeton, we apply a total reward philosophy where all aspects of compensation and benefits are taken into consideration in determining compensation. We expect the salary for this position to range between $122,000 - $143,600.
#LI-Remote
Experience our welcoming culture and reach your professional and personal potential!
Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there's a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.
Hear more from our employees
By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life's adventures, taking care of your family members, or making a positive impact in your community, we aim to have your needs covered. Learn more about the wide range of benefits we offer at Franklin Templeton.
Highlights of our benefits include:
Three weeks paid time off the first year Medical, dental and vision insurance 401(k) Retirement Plan with 85% company match on your pre-tax and/or Roth contributions, up to the IRS limits Employee Stock Investment Program Learning and Education Assistance Program (LEAP) Purchase of company funds with no sales charge Onsite fitness center and recreation center* Onsite cafeteria*
*Only applicable at certain locations
Learn more about the wide range of benefits we offer at Franklin Templeton
Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.
Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to accommodations@franklintempleton.com. In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.