SREE Hotels LLC
SREE Hotels LLC is hiring: Marketing Manager in Charlotte
SREE Hotels LLC - Charlotte, NC, United States, 28245
Work at SREE Hotels LLC
Overview
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Overview
SREE Hotels is looking for an enthusiastic and motivated Marketing Manager to work in our corporate office, located in the Ballantyne area of Charlotte.
As a Marketing Manager, you will enjoy professional training & development, responsive corporate support, competitive pay, and an excellent benefits package that includes fully-paid health insurance after 3 years' of service, dental & vision insurance, matching 401K and much more.
About SREE Hotels, LLC
As one of the fastest-growing property management groups in the Southeast, SREE Hotels LLC offers our associates unparalleled opportunities for advancement in the Hospitality Industry. The Company currently owns and operates 24 brand name hotels in popular markets like Charlotte, Raleigh, Columbia, Cincinnati and Myrtle Beach and we are expanding. Our portfolio includes well-respected brands like Marriott, Hilton, & IHG. Our Corporate Office is conveniently located in the beautiful Ballantyne area of Charlotte, NC with easy access to major highways and airports making travel a breeze.
For more information, visit our website at www.sree.com.
Overview
The Marketing Manager is responsible for enhancing SREE Hotels LLC's use of the web and e-commerce channels to improve market share and drive revenue performance. Strategically manage the content, appearance and performance of our branded sites so that they are efficient and aggressively growing revenue. Champion assigned hotels' presence on the Internet and in third party booking channels and be responsible to develop company wide strategies and actions. Serve as a catalyst and leader for field-based initiatives to improve e-commerce performance by taking an active role in training company personnel, and then evaluating hotel level results. The Marketing Manager also provides evaluation and reporting tools to track revenue productivity.
Primary Areas of Involvement and Responsibilities
Web Site Revenue Productivity, Management, and Quality -Strategically manage the content, appearance and performance of branded sites and Cvent Venue listings to ensure they are efficient and productive revenue channels. Working directly with third party consultants and franchisors, the Marketing Manager ensures that all sites are profitable, current and of the highest quality. This includes written content, photography, site functionality, and search engine optimization. Site performance will be monitored through the use of internet based tools and brand-based revenue reports.
Third Party E-Channel Presence and Productivity - Review and update all e-channel content to ensure web presence is visible, accurate, and profitable. Consistently monitor the hotels' web presence with specific focus on both GDS and major OTAs, such as Expedia, Booking.com, Agoda/Priceline, Travelocity and Hotels.com. The Marketing Manager serves as the Corporate Champion for all relationships with the major OTAs, for both opaque and retail channels. Collaborate directly with Revenue Management to run ad campaigns to address need times for assigned hotels. Collaborate with Operations & General Managers to provide access to OTAs and ensure reputation management expectations are being met.
E-Commerce Strategy - Develop e-commerce strategies and action plans for each hotel and the division as a whole to ensure that the company optimizes its share of these channels for room nights, meetings, and social/leisure business. Develop annual strategy as a component of the annual business plan process with detailed goals and action plans for individual hotels, and the division as a whole.
Marketing Programs - Collaborate directly with the Director of Marketing to develop and launch programs and promotions that drive share and expand the company's presence in each local market. This includes identifying other online promotional opportunities to drive room nights, as well as creating partnerships with third party referral sites. In addition, the Marketing Manager is responsible for the development of sales collateral and flyers to support the on property sales teams with promotions and sales initiatives. Knowledge and adherence to brand standards will be required for all promotions.
Reporting - The Marketing Manager is responsible for developing and distributing reporting tools and processes to track performance and productivity of all online channels.
Field Training and Support -Serve as the catalyst and leadership for field-based e-commerce involvement, as well as serving as a resource and support for all hotel division team members. The Marketing Manager provides e-commerce training presentations at Annual Manager Meetings.
Additional Marketing Support - The Marketing Manager works closely with all members of the corporate and on property teams to meet monthly, quarterly, and annual goals.
Performance Measurement
Success in this position is measured primarily through the achievement of specific goals and actions that are developed in a collaborative process with senior management. Goals will be established in three broad categories that align closely with the Division Mission statement.
This individual must have excellent writing and communication skills. Imagination and creativity are a high priority and necessary to improve web content and e-commerce strategy. A strong, high-level perspective and sharp business acumen, along with seasoned marketing and promotional skills are critical. The person must possess a strong work ethic and the ability to work towards specific goals in an independent fashion.
The successful applicant will have the following background;
Reporting Relationship
The Marketing Manager will report directly to the Director of Marketing.
Job Settingand Physical Demands
Employees in this position work primarily indoors. To perform the job successfully the candidate must be able to use a computer and other standard office equipment. Fluency in the English language and the ability to speak, hear, read and write are required as is the ability to work any hours/days of the week necessary to meet business requirements. Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment. Must have reliable transportation and possess a valid state driver's license in order to visit local hotels.
Disclaimer
This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions (as covered under the Americans with Disabilities Act) expected of people assigned to this position. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. All employees may be required to perform activities outside of their normal job responsibilities from time to time as needed.
EOE - All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, disability or veteran status.
As a Marketing Manager, you will enjoy professional training & development, responsive corporate support, competitive pay, and an excellent benefits package that includes fully-paid health insurance after 3 years' of service, dental & vision insurance, matching 401K and much more.
About SREE Hotels, LLC
As one of the fastest-growing property management groups in the Southeast, SREE Hotels LLC offers our associates unparalleled opportunities for advancement in the Hospitality Industry. The Company currently owns and operates 24 brand name hotels in popular markets like Charlotte, Raleigh, Columbia, Cincinnati and Myrtle Beach and we are expanding. Our portfolio includes well-respected brands like Marriott, Hilton, & IHG. Our Corporate Office is conveniently located in the beautiful Ballantyne area of Charlotte, NC with easy access to major highways and airports making travel a breeze.
For more information, visit our website at www.sree.com.
Overview
The Marketing Manager is responsible for enhancing SREE Hotels LLC's use of the web and e-commerce channels to improve market share and drive revenue performance. Strategically manage the content, appearance and performance of our branded sites so that they are efficient and aggressively growing revenue. Champion assigned hotels' presence on the Internet and in third party booking channels and be responsible to develop company wide strategies and actions. Serve as a catalyst and leader for field-based initiatives to improve e-commerce performance by taking an active role in training company personnel, and then evaluating hotel level results. The Marketing Manager also provides evaluation and reporting tools to track revenue productivity.
Primary Areas of Involvement and Responsibilities
Web Site Revenue Productivity, Management, and Quality -Strategically manage the content, appearance and performance of branded sites and Cvent Venue listings to ensure they are efficient and productive revenue channels. Working directly with third party consultants and franchisors, the Marketing Manager ensures that all sites are profitable, current and of the highest quality. This includes written content, photography, site functionality, and search engine optimization. Site performance will be monitored through the use of internet based tools and brand-based revenue reports.
Third Party E-Channel Presence and Productivity - Review and update all e-channel content to ensure web presence is visible, accurate, and profitable. Consistently monitor the hotels' web presence with specific focus on both GDS and major OTAs, such as Expedia, Booking.com, Agoda/Priceline, Travelocity and Hotels.com. The Marketing Manager serves as the Corporate Champion for all relationships with the major OTAs, for both opaque and retail channels. Collaborate directly with Revenue Management to run ad campaigns to address need times for assigned hotels. Collaborate with Operations & General Managers to provide access to OTAs and ensure reputation management expectations are being met.
E-Commerce Strategy - Develop e-commerce strategies and action plans for each hotel and the division as a whole to ensure that the company optimizes its share of these channels for room nights, meetings, and social/leisure business. Develop annual strategy as a component of the annual business plan process with detailed goals and action plans for individual hotels, and the division as a whole.
Marketing Programs - Collaborate directly with the Director of Marketing to develop and launch programs and promotions that drive share and expand the company's presence in each local market. This includes identifying other online promotional opportunities to drive room nights, as well as creating partnerships with third party referral sites. In addition, the Marketing Manager is responsible for the development of sales collateral and flyers to support the on property sales teams with promotions and sales initiatives. Knowledge and adherence to brand standards will be required for all promotions.
Reporting - The Marketing Manager is responsible for developing and distributing reporting tools and processes to track performance and productivity of all online channels.
Field Training and Support -Serve as the catalyst and leadership for field-based e-commerce involvement, as well as serving as a resource and support for all hotel division team members. The Marketing Manager provides e-commerce training presentations at Annual Manager Meetings.
Additional Marketing Support - The Marketing Manager works closely with all members of the corporate and on property teams to meet monthly, quarterly, and annual goals.
Performance Measurement
Success in this position is measured primarily through the achievement of specific goals and actions that are developed in a collaborative process with senior management. Goals will be established in three broad categories that align closely with the Division Mission statement.
- Revenue - The productivity of the e-commerce effort will be monitored based on the reporting processes which highlight the contribution gained through all e-commerce channels. This will be benchmarked against past performance and yield goals.
- Quality - The presentation, accuracy and content of our brand sites as well as our GDS and OTA presences will be evaluated.
- Team Member Development - The development and presentation of field training programs and the growth in Division wide knowledge and skill will be evaluated.
This individual must have excellent writing and communication skills. Imagination and creativity are a high priority and necessary to improve web content and e-commerce strategy. A strong, high-level perspective and sharp business acumen, along with seasoned marketing and promotional skills are critical. The person must possess a strong work ethic and the ability to work towards specific goals in an independent fashion.
The successful applicant will have the following background;
- Team oriented management style
- 4 Year degree from an accredited college or university with a focus on marketing or Hotel Administration
- 2 years of operations or sales and marketing experience in the hospitality industry.
- Specific experience with e-commerce and web management.
Reporting Relationship
The Marketing Manager will report directly to the Director of Marketing.
Job Settingand Physical Demands
Employees in this position work primarily indoors. To perform the job successfully the candidate must be able to use a computer and other standard office equipment. Fluency in the English language and the ability to speak, hear, read and write are required as is the ability to work any hours/days of the week necessary to meet business requirements. Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment. Must have reliable transportation and possess a valid state driver's license in order to visit local hotels.
Disclaimer
This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions (as covered under the Americans with Disabilities Act) expected of people assigned to this position. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. All employees may be required to perform activities outside of their normal job responsibilities from time to time as needed.
EOE - All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, disability or veteran status.