Head of Revenue Marketing
The Rundown AI, Inc. - San Francisco, CA, US, 94199
Work at The Rundown AI, Inc.
Overview
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Overview
Responsibilities
- Develop and implement a multi-channel demand generation strategy that drives growth in qualified opportunities and pipeline within our Target Account List.
- Support sales teams in North America, Europe, and Asia Pacific regions
- Leverage data and analytics to monitor performance, optimize campaigns, evaluate channel performance, and allocate and reallocate budget to maximize growth objectives
- Partner with Product Marketing to design and implement compelling campaigns and messaging targeting the buyer personas in our Target Account List
- Partner with Sales to develop and execute integrated ABM campaigns focused on the shared Target Account List
- Partner with Data Science to identify and improve data collection and instrumentation approaches to improve the Lead-to-Opp funnel conversion
- Partner with Revenue Operations to ensure data integrity, funnel definitions, and performance metrics are aligned across the revenue engine to enable predictable pipeline creation and accurate attribution
- Partner with SDR leader and team for strong alignment around campaign execution, lead handoff, and feedback loops to increase conversion from MQL to SQL
- Experiment with new channels and new content to reach and engage new buyers
- Hire, manage, and coach a team of Demand Generation, Marketing Ops, and Event & Field Marketers to create a high-performing team
Requirements
- 10+ years of experience in B2B demand generation within the software industry
- 5+ years of progressive management experience, with experience building and leading a team of 10+ Marketing and MOps professionals
- Experienced managing a $5M-10M program budget and delivering $50-100M in New Business Pipeline
- Experience marketing a technical product to engineers, engineering managers, and technology executives
- Experience supporting Enterprise and PLG GTM motions.
- Experience supporting sales teams in North America, EMEA, and APAC
- Outstanding references from previous sales leaders you have partnered with to create new business pipeline
- Experience in a scale up environment where the business has grown from $50M to $500M ARR
- Curiosity and a willingness to learn about how AI developers train AI models and develop AI applications
- Fluency in Marketo and Salesforce
- Bachelor’s degree in computer science, marketing, business, or related area; MBA is a plus.
- Location: preference for the San Francisco Bay Area, but will consider remote candidates anywhere within the 48 contiguous U.S. states
Our Benefits
- ️ Flexible time off
- ???? Medical, Dental, and Vision for employees and Family Coverage
- Remote first culture with in-office flexibility in San Francisco
- Home office budget with a new high-powered laptop
- Truly competitive salary and equity
- 12 weeks of Parental leave (U.S. specific)
- 401(k) (U.S. specific)
- Supplemental benefits may be available depending on your location
- Explore benefits by country