Field Marketing Specialist
Confluent - Topeka, Kansas, United States, 66652![Confluent](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Confluent
Overview
- Apply
Overview
With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live.About the Role:The Field Marketing Specialist will work closely with the regional field marketing managers, marketing operations, as well as SDRs and account executives to support, execute, and track various tactics for field marketing programs including digital programs, events, webinars, regional trade shows, joint partner events, and account-based marketing.What You Will Do:Provide tactical execution against various field marketing initiatives aimed at converting net new and expansion pipeline for our enterprise and commercial account segments.Support workflows including vendor setup/management, POs/invoicing, campaign/event setup, SFDC campaign creation, invite/landing page development, content review, target list development, event support and execution, budget tracking, reporting and dashboards, data analysis, and working with third-party vendors.Work closely with the Public Sector field marketing managers to support the execution of integrated programs targeting Public Sector accounts.Align with sales enablement and SDR teams to increase program adoption and ensure SLAs for lead follow-up are met.Create enablement materials and communications to increase SDR/AE conversion of field marketing leads to meetings and qualified pipeline.Communicate regularly with stakeholders to gather inputs and support cross-functional initiatives.Assist in coordinating cross-functional stakeholder input for the Americas marketing calendar and updates.Report to accurately measure business impact on pipeline/bookings and account/persona engagement from field marketing programs.Proactively manage and update the field marketing calendar and budget.What You Will Bring:1-3 years experience in marketing; B2B marketing and technology industry experience preferred.Experience supporting field marketing programs in a public sector environment.Experience with CRM technology and marketing systems such as Salesforce, Marketo, and Outreach.Proactive self-starter with a results-driven mentality.Data-driven mindset with an understanding of pipeline management and metrics.Strong written and verbal communications skills.Excellent project management skills and ability to manage competing tasks.Strong analytical and organizational skills.Ability to travel 25%.What Gives You an Edge:Familiarity with Tableau/Salesforce dashboards.Experience using Google suite applications for presentation decks.Come As You AreAt Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences.
#J-18808-Ljbffr