Marketing & Communications Director
City of Winston-Salem - Raleigh, North Carolina, United States,![City of Winston-Salem](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at City of Winston-Salem
Overview
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Overview
Knowledge, Skills and Abilities:Ability to communicate effectively verbally and in writing.Ability to perform a broad range of supervisory responsibilities over the marketing & communications staff.Working knowledge of composing news releases, radio and television scripts, advertising copy and reports.Thorough knowledge of marketing, promotions, communications, public relations and public information tools and techniques to include media interaction.Thorough knowledge of various social media platforms including the best platforms to reach specific demographic groups, best practices for each platform and knowledge of platform analytics.Ability to organize and manage city events such as groundbreakings and ribbon-cuttings.Familiarity withthe structure of city government.Familiarity with website analytics.Ability to learn the unique characteristics of the city and surrounding community.Ability to develop and implement programs and marketing and advertising campaigns.Working knowledge of the Winston-Salem media advertising market and the best resources to reach specific demographic groups.Knowledge of AP style and best practices in writing for social media, print and radio/television.Knowledge of graphic design principles and layout.Ability to gather, compile, analyze and interpret data.Ability to establish and maintain effective working relationships with elected officials, community leaders and city staff.Ability to exercise judgment in advising officials on sensitive issues.
Physical Requirements:This work requires the occasional exertion of up to 10 pounds of force; work regularly requires sitting, speaking or hearing, using
hands to finger, handle or feel and repetitive
motions and occasionally requires standing, walking, stooping, kneeling, crouching or crawling, reaching with hands and arms and pushing or pulling; work has standard vision requirements; vocal communication is required for expressing or exchanging ideas by means of the spoken word and conveying detailed or important instructions to others accurately, loudly or quickly; hearing is required to perceive information at normal spoken word levels and to receive detailed information through oral communications and/or to make fine distinctions in sound; work requires preparing and analyzing written or computer data and operating motor vehicles or equipment; work is generally in a moderately noisy location (e.g. business office, light traffic).
Special RequirementsValid Drivers LicenseResidency PolicyThis position falls under the residency policy that requires the person selected maintain their principal residence within a thirty-mile radius of the Winston-Salem City Hall, or establish their principal residence within a thirty-mile radius of the Winston-Salem City Hall within 180 days of the effective date of the personnel action.
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