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ETF Audience Lead Los Angeles, CA 6-Month Contract Job ID 25-09588 Solugenix is assisting a client, a prestigious and large investment management company, in their search for an ETF Audience Lead. This is a 6-month contract opportunity based out of Los Angeles, CA. Qualifications: Bachelor's degree in Marketing, Business, Finance, or a related field. MBA preferred. 7–10 years of experience in digital marketing, audience development, or product marketing, preferably in the financial services or ETF industry. Deep understanding of the ETF landscape, investor behavior, and digital engagement strategies. Proven experience in managing multi-channel campaigns (paid search, programmatic, social, email, etc.). Strong analytical skills with hands-on experience using tools like Google Analytics, HubSpot, or Salesforce Marketing Cloud. Excellent communication, collaboration, and project management skills. Experience working in agile environments is a plus. Key Responsibilities: Develop and execute integrated marketing strategies to drive awareness and growth of ETF products across key investor segments. Identify and target high-value audiences using market research, persona development, and behavioral analytics. Lead paid media strategies (search, display, social) to increase ETF product visibility and website traffic. Collaborate with content, digital, and sales teams to create and distribute relevant and engaging content tailored to target audiences. Own performance metrics related to traffic, conversion, engagement, and client acquisition for ETF products. Partner with product marketing to ensure alignment between product positioning and audience messaging. Work with agencies or in-house teams to manage SEO/SEM, email campaigns, and digital advertising campaigns. Conduct regular A/B testing and report on key metrics to optimize performance and ROI. Monitor ETF industry trends, competitor campaigns, and digital innovations to identify new growth opportunities. Pay Range for CA, CO, IL, NJ, NY, WA, and DC: $67/hour to $74/hour. Starting rate of pay offered may vary depending on factors including but not limited to, position offered, location, education, training, and/or experience. Solugenix will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act and Ordinance. Applicants do not need to disclose their criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if we are concerned about conviction that is directly related to the job, applicants will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report. About the Client Our client is an American financial services company. It ranks among the world's oldest and largest investment management organizations. They have offices globally. About Solugenix Solugenix is a leader in IT services, delivering cutting-edge technology solutions, exceptional talent, and managed services to global enterprises. With extensive expertise in highly regulated and complex industries, we are a trusted partner for integrating advanced technologies with streamlined processes. Our solutions drive growth, foster innovation, and ensure compliance—providing clients with reliability and a strong competitive edge. Recognized as a 2024 Top Workplace, Solugenix is proud of its inclusive culture and unwavering commitment to excellence. Our recent expansion, with new offices in the Dominican Republic, Jakarta, and the Philippines, underscores our growing global presence and ability to offer world-class technology solutions. Partnering with Solugenix means more than just business—it means having a dedicated ally focused on your success in today's fast-evolving digital world.