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Lucas James Talent Partners is recruiting on behalf of UL Research Institutes. We have an exciting opportunity for a PR & Media Relations Manager at UL Research Institutes, based in our Columbia, Maryland office.

The PR & Media Relations Manager develops and implements effective media relations strategies to enhance the reputation and visibility of the organization. The PR & Media Relations Manager manages relationships with media outlets, journalists, and influencers, creating compelling press releases, coordinating media events, and monitoring media coverage. The PR & Media Relations Manager also manages crisis communications and ensures consistent messaging across all media platforms.

What you’ll learn and achieve:

• Create and execute strategic communication plans to promote the organization and achieve media objectives.
• Identify target media outlets and build relationships with journalists, editors, bloggers, and influencers and develop media lists and maintain a database of media contacts.
• Stay updated on industry trends, news, and media landscapes to identify opportunities for media coverage.
• Write and distribute compelling press releases, media alerts, and other media materials.
• Pitch story ideas and secure media placements in relevant outlets.
• Arrange and facilitate interviews, press conferences, and media briefings and act as a spokesperson for FSRI during media interactions.
• Cultivate and nurture relationships with media professionals, influencers, and stakeholders.
• Respond to media inquiries promptly and professionally.
• Provide media training to internal spokespeople to ensure effective communication.
• Monitor and analyze media coverage and compile media reports.
• Evaluate the success of media relations efforts and adjust strategies accordingly.
• Monitor social media platforms for mentions and engagement, responding as needed.
• Develop crisis communication plans and protocols and act as the primary point of contact for media during crisis situations.
• Craft timely and accurate responses to mitigate potential damage to the organization's reputation.
• Coordinate with research amplification, social media, and other departments to align messaging across all channels.
• Collaborate with subject matter experts to create thought leadership articles and opinion pieces.
• Provide guidance on media-related issues to senior management.
• Contribute to and/or lead other department specific and cross-functional initiatives.

What makes you a great fit:

• Strong written and verbal communication skills.
• Excellent relationship-building and networking abilities.
• Proficient in using media monitoring tools and databases.
• Familiarity with social media platforms and their role in media relations.
• Ability to work well under pressure and handle crisis situations effectively.
• Detail-oriented with exceptional organizational skills.
• Demonstrated ability to work both independently and collaboratively in a team environment.

Professional education and experience requirements for the role include:

• Bachelor's degree in public relations, communications, journalism, or a related field.
• Minimum 8 years of experience in media relations, preferably in a managerial role.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Public Relations

Industries

Non-profit Organizations and Research Services