Solutions Regional Marketing Manager - Americas
Danaher Corporation - Lake Zurich, Illinois, United States, 60047![Danaher Corporation](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Leica Biosystems is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.
The Solutions Regional Marketing Manager – Americas for Leica Biosystems is responsible for driving growth for Leica’s full product portfolio through the execution of the annual marketing plan including strategic alignment of content, messaging, and demand generation in the Americas (U.S., Canada, LATAM) market. This role will work closely with both the Global Marketing Organization and North America Strategic Accounts Team to develop, test, and implement solutions-based messaging and tactics to grow Leica business and share of wallet in key account and segments. This role will engage directly with target customers and segments within the region to understand voice of customer and translate that into strategy and programs that demonstrate the value of Leica Biosystems solutions across the complete anatomic pathology workflow.
This position is part of the Americas Commercial Organization and located in Deer Park, IL and will be on-site. At Leica Biosystems, our vision is to advance cancer diagnostics and improve lives.
You will be a part of the Americas Regional Marketing Team and report to the Director, Regional Marketing - Americas responsible for developing and executing the regional marketing strategy to grow the business. If you thrive in a fast-paced, impactful role and want to work to build a world-class marketing organization—read on.
In this role, you will have the opportunity to:
Develop cohesive, value-based messaging to be deployed to the North America customer supporting Leica Biosystems workflow solutions portfolio
Monitor, analyze, and understand how changing marketplace dynamics, competitive activity, customer segment, and industry trends influence customer buying decisions.
Partner with the Strategic and Corporate Account team to drive growth in key segments based on customer visibility, segmentation, targeting, and analyzing and providing competitive insights
Analyze competitive customer wins to glean insights, refine positioning strategies, and equip sales teams with effective tools and tactics to secure and capitalize on competitive victories in the market.
Partner with the Workflow Solutions team to develop evidence-based marketing content
The essential requirements of the job include:
Bachelor’s degree in a related field with 5+ years of experience or Master’s degree with 3+ years of experience
Detailed understanding of North America Medical Device/Diagnostic industry and healthcare landscape, including buyer’s segmentation, selling process, and regulatory environments.
An established understanding of US healthcare entities
Solid command of marketing techniques and methodologies.
Superior project management skills with demonstrated ability to operate independently in large matrixed organizations and rapidly changing environments.
It would be a plus if you also possess previous experience in:
Proficiency with modern data analysis software is helpful but not required.
Specific experience in IVD products is highly desirable but not required.
Digital Marketing Experience
The salary range for this role is $120,000.00 - $168,000 USD Annual. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation.