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The Associate Media Manager will act as a subject matter expert in digital media best practices across various channels. This role is responsible for planning, building, optimizing, and reporting on campaigns to support brands and paid media efforts. The ideal candidate will have experience managing and optimizing digital marketing campaigns across multiple clients, with a focus on driving performance and achieving ROI to meet brand objectives.

Key Responsibilities:

• Execute, optimize, and manage performance-driven campaigns across multiple paid media channels.
• Analyze campaign performance metrics, generate reports, and provide actionable insights to guide data-driven decisions and ongoing optimization.
• Offer channel strategy input and recommendations that align with brand objectives and achieve media KPIs.
• Conduct in-depth keyword research, ad copy testing, and audience targeting to drive enhanced campaign performance across platforms.
• Engage with channel vendors to stay informed on platform best practices, new features, tests, and relevant industry benchmarks.
• Stay informed of industry trends, algorithm updates, and emerging technologies to proactively apply this knowledge to campaigns.
• Collaborate with cross-functional teams, including digital marketing, analytics, creative, and sales, to ensure alignment of paid media efforts with broader marketing goals.
• Partner with agencies and internal teams to translate creative strategies into effective media plans.
• Prepare and present regular performance reports, highlighting trends, actionable insights, and optimization opportunities across paid media channels.
• Establish measurable goals that drive expectations and ongoing development.

• 3–5 years of experience in advertising media management and/or media buying, particularly in paid search, with hands-on experience in running large-scale campaigns across Google, Bing, and Meta; agency experience preferred.
• Strong understanding of paid media best practices and industry standards.
• Proven experience designing, implementing, and analyzing A/B testing campaigns.
• Analytical mindset with the ability to interpret data and develop actionable insights.
• Excellent verbal and written communication skills.
• Detail-oriented, highly organized, and able to manage multiple tasks simultaneously.
• Creative thinker with strong problem-solving abilities.
• Preferred but not required: Google Ads and Microsoft Ads certifications.

This is a part-time, 20 hours per week, remote role.