Robert Half is hiring: Marketing Specialist in Hugo
Robert Half - Hugo, MN, US, 55038
Work at Robert Half
Overview
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Overview
Job Description
Responsibilities:
• Develop and execute social media marketing campaigns across various platforms such as Facebook, Instagram, LinkedIn, to build brand awareness and engagement.
• Strategize and create original content for digital, social, print, and video that aligns with the brand's voice.
• Utilize social media platforms for active talent sourcing and promoting job opportunities.
• Plan, write, schedule, and publish content across various platforms to ensure consistent brand messaging.
• Collaborate with Talent Acquisition and Marketing teams to design strategies that enhance recruitment marketing.
• Track and optimize social media campaigns to improve engagement and conversion rates, using analytics to adjust strategies for reaching wider audiences.
• Foster relationships with online communities, industry influencers, and candidates through interactive content and direct engagement.
• Ensure that all content aligns with company branding guidelines and effectively communicates the company values, culture, and unique offerings to potential hires.
• Provide regular reports on campaign performance, including metrics such as reach, engagement, and conversion rates.• Minimum of 3 years of detail-oriented experience in a similar role within the construction/contractor industry
• Proficient in Adobe Creative Cloud, including Adobe Illustrator and Adobe InDesign
• Strong experience with CRM systems and data management
• Demonstrated ability to use Facebook Insights to drive marketing strategies
• Proven track record in creating engaging advertisements and managing ad campaigns
• Experience in blogging and content creation, with the ability to adapt tone and style to brand guidelines
• Solid understanding of brand awareness strategies and techniques
• Experience in campaign planning, from conceptualization to execution and analysis