Robert Half
Robert Half is hiring: Senior Director of Product Marketing in Su...
Robert Half - Sunnyvale, CA, US, 94089
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Overview
Job Description
Job Description
We are searching for an experienced Senior Director of Product Marketing to become a part of our team in the IT Software industry. This role is based in Sunnyvale, California, and presents an exciting opportunity. As a Senior Director of Product Marketing, you will be in charge of managing marketing strategies for our products, developing a global team of product marketers, and maintaining a strong relationship with our technology partners.
Responsibilities:
• Develop and implement marketing strategies for DevSecOps technology solutions in collaboration with our Product and Technology teams
• Direct and nurture a global team of product marketers and communication professionals to ensure successful product launches
• Enhance our brand's reputation as the top choice for enterprise customers seeking DevSecOps solutions that enhance efficiency, mitigate risk, and accelerate the pace of software innovation
• Improve and execute our go-to-market and communication strategies with our go-to-market teams and external partners as we expand our business
• Monitor the competitive and market landscape closely to identify, support, or launch strategies and projects that will significantly contribute to B2B platform success
• Utilize tools such as Content Management System (CMS), CRM, Facebook Insights, Google AdWords, Google Analytics for effective campaign planning and brand awareness management
• Oversee the creation and management of digital advertisements and marketing collaterals.• A minimum of 7 years of experience in IT Software industry, preferably in a leadership role.
• Proven expertise in Content Management System (CMS).
• Proficiency in Customer Relationship Management (CRM) software.
• Demonstrated ability in using Facebook Insights for marketing purposes.
• Hands-on experience with Google AdWords and Google Analytics.
• Proven ability to create and manage effective advertisements.
• Solid understanding of brand awareness strategies and tactics.
• Experience in campaign planning and execution.
• Proficiency in collateral management.
• Strong digital marketing skills.
Responsibilities:
• Develop and implement marketing strategies for DevSecOps technology solutions in collaboration with our Product and Technology teams
• Direct and nurture a global team of product marketers and communication professionals to ensure successful product launches
• Enhance our brand's reputation as the top choice for enterprise customers seeking DevSecOps solutions that enhance efficiency, mitigate risk, and accelerate the pace of software innovation
• Improve and execute our go-to-market and communication strategies with our go-to-market teams and external partners as we expand our business
• Monitor the competitive and market landscape closely to identify, support, or launch strategies and projects that will significantly contribute to B2B platform success
• Utilize tools such as Content Management System (CMS), CRM, Facebook Insights, Google AdWords, Google Analytics for effective campaign planning and brand awareness management
• Oversee the creation and management of digital advertisements and marketing collaterals.• A minimum of 7 years of experience in IT Software industry, preferably in a leadership role.
• Proven expertise in Content Management System (CMS).
• Proficiency in Customer Relationship Management (CRM) software.
• Demonstrated ability in using Facebook Insights for marketing purposes.
• Hands-on experience with Google AdWords and Google Analytics.
• Proven ability to create and manage effective advertisements.
• Solid understanding of brand awareness strategies and tactics.
• Experience in campaign planning and execution.
• Proficiency in collateral management.
• Strong digital marketing skills.