Robert Half is hiring: Web Content Specialist in Greensboro
Robert Half - Greensboro, NC, US
Work at Robert Half
Overview
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Overview
Job Description
Responsibilities:
• Play a key role in the creation of new auto advice articles for insurance products on an eCommerce platform
• Build positive relationships with insurance product line leadership and other stakeholders
• Develop a 12-month digital advice article roadmap and ensure its successful execution
• Conduct comprehensive research and analysis of competitors' digital advice articles and other high-performing digital advice articles
• Work with various cross-functional teams such as SEO, Content, Design, Compliance, and Legal to create digital advice articles
• Monitor the performance of digital advice articles, identify areas of improvement, and implement strategies for enhancement
• Manage and optimize digital product landing pages or advice articles on eCommerce platforms based on analysis and stakeholder feedback
• Plan and execute digital projects, and recommend and implement process improvements
• Keep up-to-date with Office applications, specifically Excel, PowerPoint, and Word.• Proficient in creating and managing web content, with a strong understanding of how to tailor this content to specific web pages and audiences.
• Experience in designing and optimizing landing pages to drive traffic, improve user engagement, and increase conversion rates.
• Knowledge of eCommerce platforms and strategies, with the ability to use this knowledge to enhance web content.
• Ability to create compelling digital content that aligns with brand guidelines, appeals to target audiences, and meets business objectives.
• Experience in managing and executing digital projects, with a focus on delivering high-quality content on time and within budget.
• Strong communication skills, with the ability to collaborate effectively with cross-functional teams to ensure that all web content is aligned with broader business and marketing strategies.
• Detail-oriented, with a strong focus on maintaining the quality and consistency of web content.
• Proactive and self-motivated, with the ability to identify opportunities for improving web content and the user experience.
• Strong problem-solving skills, with the ability to troubleshoot and resolve issues related to web content.
• Familiarity with SEO and digital marketing strategies, with the ability to use this knowledge to enhance the reach and impact of web content.