Robert Half is hiring: Digital Content Specialist in Chicago
Robert Half - Chicago, IL, US
Work at Robert Half
Overview
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Overview
Job Description
Responsibilities:
• Collaborate with developers to update and maintain website content, ensuring accuracy and alignment with organizational goals.
• Design and implement user-focused content strategies using a content management system (CMS).
• Create compelling ad copy and promotional materials for fundraising events and digital campaigns.
• Conduct regular audits of website pages, making targeted edits to improve clarity and user experience.
• Adapt source materials, such as brochures or project briefs, into engaging web content tailored for diverse audiences.
• Manage editorial calendars and oversee the lifecycle of digital content to ensure timely updates and governance.
• Perform keyword research to optimize content for search engines and enhance visibility.
• Upload video assets to platforms like YouTube, writing detailed descriptions and metadata to improve discoverability.
• Collaborate with stakeholders to ensure digital collateral aligns with branding and communication standards.
• Proven experience in web content management and familiarity with content management systems (CMS), such as Kentico, AEM, Drupal, or similar.
• Strong writing and proofreading skills, with expertise in creating digital content for websites and applications.
• Understanding of content design principles and user-centric approaches.
• Ability to adapt print materials into engaging web content.
• Familiarity with editorial calendars and content governance processes.
• Experience conducting keyword research and implementing SEO strategies.
• Proficiency in creating promotional and ad copy for digital campaigns.
• Knowledge of uploading and managing video content on digital platform.