Director of Marketing Operations
ReliaQuest - Tampa, Florida, us, 33646Work at ReliaQuest
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Overview
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.Are you passionate about bringing sales and marketing together to drive revenue growth? Joining ReliaQuest’s revenue operations team will allow you to be a strategic partner to Marketing, Business Development and Sales. As a Marketing Operations leader, you’ll be in charge of our Marketing & Business Development tech stack, account scoring, and continued process optimization. You’ll be a key component of the organization’s continued growth by leading our top of funnel activities for our Marketing and Business Development teams and be the tip of the spear for our go-to-market teams. This is an amazing opportunity to push your skills to new boundaries and leave no doubt!The everyday hustle:Owning and optimizing the marketing technology stack (most notably, Marketo, On24, Cvent, etc.), supporting the technology roadmap for marketing at ReliaQuest.Supporting the marketing organization and business with effective marketing reporting and analysis (Power BI, Marketo, Dynamics CRM, Google Analytics, etc.).Providing effective data management within the marketing automation and CRM systems.Defining and supporting the appropriate processes to streamline the delivery of marketing programs and tasks.Supporting planning and budgeting cycles (quarterly, half yearly, annually).Working with marketing leadership to support the evolution of the marketing function and structure.Experience in workflow design, data management and personalization, and will be proficient in the Marketo marketing automation specifically.Act as a player/coach for staff on the Marketing Operations team tasked with supporting campaign development and execution.Support the VP of Revenue Operations in the smooth and efficient running of the revenue marketing organization, designing workflows across department functions, recommending cadences for efficient communication, and supporting the onboarding and ongoing development of marketing specializations.Be an ambassador for marketing within the wider ReliaQuest organization.Ensure that the marketing function is a respected business partner to sales and other teams.Manage the process and workflow of marketing requests both within the marketing team and coming into marketing from external stakeholders.Provide process optimization and governance through maintenance of process documentation, gathering and acting on data and feedback, implementing improvements and ensuring adherence to best practice.Provide and manage technologies to ensure all relevant stakeholders have visibility and can play an active part in the fulfilment of approved requests.Ensure ReliaQuest is leveraging the full value of marketing technology investments.Develop a technology strategy to support changing business requirements and take into account changes and developments in marketing technology, working in conjunction with the internal IT team.Ensure the successful selection, implementation and adoption of marketing technologies across Marketing Communications and key stakeholders.Work with internal and external stakeholders to define and enforce data quality and governance standards for all marketing-related technologies (including those not directly owned by marketing) to ensure data is fit for purpose for marketing needs and can be used effectively by sales for the purposes of account intelligence and marketing handover/follow-up.Manage campaign performance measurement and analysis strategy.Track and report on the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value.Support program and campaign planning to ensure effective resource utilization and management across the marketing team for both internal projects (e.g. technology implementations, process improvements) and marketing campaigns, projects and activities.Perform financial reporting and analysis to support the development of budgets and financial planning, working closely with the finance team.Regularly inform stakeholders across marketing, sales, and finance of insights on marketing performance to ensure cross-functional alignment on the best possible data-driven marketing strategy.Ensure that all marketing programs and processes are compliant with prevailing federal, state and international laws regarding data privacy.Do you have what it takes?Must have previously led or held a senior position in an established Marketing Operations team, preferably in the B2B technology sector (3+ years at senior level).Must have previous team leadership experience.Proficiency in both ownership and hands-on management of the Marketo marketing automation platform is preferable, as is experience with Power BI.A process-driven approach to managing workflows and activity management.An analytical mind, capable of helping both define and report against KPIs relevant to different campaigns and activity types.Strong multi-tasking skills with the ability to simultaneously dive into detail and retain a global view.Effective self- and team-management skills with the ability to keep all team members on task and to protect efficiency by eliminating distractions.Strong communications skills - both in terms of clarity of instruction to marketing stakeholders and the ability to gain understanding and respect for the marketing organization with external stakeholders.What makes you uncommon?Marketo Certified.Experience with Salesloft, LeanData, and Drift.
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