SCCU is hiring: Brand Communication Associate (External Communica...
SCCU - Melbourne, FL, United States, 32940
Work at SCCU
Overview
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Overview
Our Members are our top priority and we stand behind our Brand Promise: Honest People, Trusted Products, Time Valued. We offer a rich benefits package and career advancement opportunities.
SCCU Team Member Benefits:
- ONESCCU annual bonus available
- Work From Home Hybrid schedule available - Work From Home up to 3 days a week!
- Medical, Dental & Vision Insurance
- HSA (Health Savings Account) with SCCU matching contribution
- SCCU Paid Long Term and Short Term Disability coverage
- SCCU Paid Term Life Insurance
- Employee Assistance Program (EAP)
- Paid Time Off
- 401(K) Pre-Tax Savings Plan with SCCU match- 100% of the first 5% of employee contributions
- Tuition Reimbursement Program
SCCU Team Member financial discounts & perks (save money every month!):
- Loan Discounts - Mortgage, 2nd Mortgage, Auto, Motorcycle, Boat etc. / GAP coverage at half price
- Fixed low rate credit card- 5.99%, if approved
- FREE Identify Theft Protection!
- No fee SCCU accounts
Brand Communication Associate Salary:
$48,594.02 to $51,763.19 annually
Purpose:
The Marketing Communications Associate is responsible for external communications to our Members. They will develop and implementing effective communication tactics to enhance our brand's presence and reputation. This role requires a good understanding of brand positioning, messaging, and audience engagement across various channels. She/he operates under the direction of Brand Communication Manager and focuses on all touchpoints with members and prospects. Utilizes data and analytics to identify opportunities to deepen member relationships.
Responsibilities:
- Manages SCCU external communications to our Members.
- Collaborate with cross-functional teams to ensure brand consistency across all touchpoints, including marketing campaigns, digital platforms, and customer communications.
- Support Brand lead by creating compelling brand narratives, messaging frameworks, and content plans that resonate with our target audience.
- Initiate and execute the production of marketing materials, such as print collateral, digital assets, videos, and social media content.
- Monitor market trends, consumer insights, and competitor activities to inform brand strategy and messaging.
- Analyze and report on the performance of brand communication initiatives, using data to optimize strategies and campaigns.
- Develops and delivers direct mail, e-mail, and online communications and campaigns that target existing and prospective members to promote products and services for acquisition, cross-selling, and retention. Tracks results of direct marketing efforts and reports results to various stakeholders within the credit union.
- Develops and implements member communications that include, but are not limited to: regulatory notices, brochures/branch materials, and other member notifications.
- Manages social media platforms and/or website.
- Provides support for all marketing activities/projects as needed.
Minimum Requirements
Prior Experience:
- 1-4 years prior experience in marketing required or a combination of marketing, advertising, PR and copywriting with experience in social media and/or websites preferred.
- Creative mindset and storytelling skills, with the ability to craft compelling brand assets.
- Expertise in digital marketing channels, social media platforms, and content creation.
- Excellent written and verbal communication skills, with attention to detail.
- Good understanding of data and ability to translate them to insights.
- Bilingual English/Spanish preferred but not required.
Education:
- Associate's Degree required preferably in Marketing/Advertising or equivalent experience required.
Schedule:
- Full Time during department hours of operation between 7:00am - 6:00pm.
- Flexibility to work some after hours needed occasionally.
- Monday - Friday Flexible Scheduling/ Work From Home Hybrid options available.
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