TransPerfect is hiring: GlobalLink Content Marketing Specialist i...
TransPerfect - Raleigh, NC, United States, 27601
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Overview
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Overview
Join TransPerfect as a Content Marketing Specialist for our award-winning GlobalLink platform!
We are looking for a creative and detail-oriented Content Marketing Specialist to drive organic marketing performance through innovative content strategies. In this role, you will develop and execute content that enhances our SEO, social media presence, and lead generation efforts.
Key Responsibilities:
- Content Strategy: Design and implement strategies that boost organic traffic and lead generation. Create compelling content for webpages, blogs, and social media, ensuring all copy is optimized for conversion.
- SEO Optimization: Optimize primary product sites and related pages for top search engine performance. Conduct technical audits and apply SEO best practices.
- Link Building: Identify and engage with partners for link-building initiatives to boost domain authority and improve rankings.
- Data Analysis: Analyze metrics, identify trends, and leverage insights to enhance both organic and paid search performances. Utilize tools such as Google Analytics, SEMrush, and Ahrefs.
- Campaign Management: Plan and execute PPC campaigns, oversee SEO expenditures, and optimize for maximum return on investment.
- Social Media: Develop and execute social media strategies that increase brand visibility and user engagement. Create attractive posts, manage accounts, and monitor performance.
- Lead Generation: Produce targeted content such as white papers, case studies, and email campaigns that effectively drive conversions and support sales initiatives.
- Email: Assist in crafting and planning email nurturing campaigns using the content library and effective landing pages.
- Collaboration: Work closely with designers, developers, and marketing teams to enhance search rankings, improve user experiences, and increase marketing effectiveness.
- Research and Knowledge Management: Conduct stakeholder interviews and review materials to enrich content strategies. Maintain organized findings in a central repository.
Qualifications:
- Demonstrated experience in content marketing, SEO, and social media.
- Exceptional writing and editing skills, with the ability to craft engaging and optimized content.
- Familiarity with Google Search Console and established SEO practices.
- Experience with Google Analytics, SEMrush, and Ahrefs.
- Background in PPC campaign management.
- Proven ability to create lead-generating content with successful landing pages.
- Strong analytical abilities and attention to detail.
- Collaborative mindset and ability to thrive in a fast-paced environment.
Nice-to-Have:
- Technical skills in HTML, CSS, and JavaScript.
Join us at our office located at [insert work address] and become a crucial part of our marketing team!