PPC & SEO Specialist
Colorado Broadcasters - Georgia Center, Vermont, United States,![Colorado Broadcasters](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Colorado Broadcasters
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Overview
Work configurations are subject to change based on business needs and at company discretion.This position is primarily a remote role; however, we require the employee to work at our local market site at least one day per month. Specific hybrid schedules will be determined based on business needs and evaluated by managers and senior management.What You Will Do:Primary job duties will include, but are not limited to:Build, launch and optimize multiple PPC campaigns.Perform day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.In-depth keyword research and planning(discovery and expansion).Ongoing keyword evaluation and optimization. Utilizing auction insights, negative keyword lists and roi metrics.Set up tracking and goals for campaigns utilizing Adwords, GTM, GA and possibly outside CRM.Track KPIs to assess performance and pinpoint issues and produce reports for management (e.g. dashboards).Regularly perform detailed monitoring and analysis of our industry to determine changes in customer behavior and adjusting strategy to capture market demand.Collaborate with othermarkets & teamsto ensurecampaign goals and expectations are met and campaigns strategies are collaborated on.Work closely with other PPC Specialists and Account Managers for recommendations and campaign optimizations.Manage communication of SEO campaigns with local markets.Skills and Experience We Are Looking For:At least 2+years ofPPCmarketing experiencewith Google Adscampaign types such as Pmax, Search, Display, Video and Shopping.Google LSA experience is a plus.Google Ads API script experience and Google Betas experience is a plus.Familiarity with Microsoft Advertising (Bing Ads) a plus.Proven expertise withCRO in reference to landing pages for campaign optimizationand remarketing strategies.Experience with Google marketing tools such as Google Ads Editor, Google Analytics,Google Keyword Planner,Google Tag Manageretc.Understanding of SEO strategy and execution and how it relates to other marketing tactics.Knowing how SEO impacts paid search campaigns and coordinating efforts between organic and paid search strategies.Ability to speak to SEO deliverables and processes.Strong analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail.Ability to analyze campaign performance metrics, identify trends, and make data-driven decisions to collaborate with team.A self-driven and reliable problem solver that can work efficiently with little to no supervisionthat works well in a team setting and has strong communication skills.Positive, flexible, and well organized to thrive in a fast-paced environment and meet challenging deadlines and demanding clients.Keeping up with industry trends, algorithm changes, and new features and products within Google Ads and the paid ad space.Google Analytics and Google Search Console experience needed.Google Ads Certified is a plus.Physical DemandsReceive, process, and maintain information through oral and/or written communication effectively.Manual dexterity and fine motor skills to operate computer keys and general office equipment. Ability to work on a computer for prolonged periods of time.Sit and/or stand for extended periods of time.Compensation Range$63,000 - $73,000Salary will be determined by an evaluation of the education, experience, knowledge, skills, and abilities of the applicant along with internal and external benchmarks.This role is eligible to earn quarterly bonuses based on performance and hitting established metrics.What We Offer You: Check Out Our Bonneville Benefits!Employees at Bonneville can enjoy a broad offering of benefits, including:Robust, affordable medical, dental and vision coverage with no wait period for enrollment401(k) with Company match and employer-funded retirement account, both fully vested from day onePaid leave for new parents under our Medical Maternity (8 weeks) and Parental Leave (8 weeks) benefitsOpportunities to apply for tuition reimbursementPaid time off for vacation (120 hours accrued per year) and sick leave (80 hours accrued per year) in addition to 12 paid company holidays per yearPaid time off for volunteering (40 hours per year)Employee Assistance Program (EAP) servicesAccess to an entire team of free financial plannersMatches on contributions to charitable organizations after one year of serviceContinuous growth and development opportunitiesDynamic team culture that values teamwork, having fun, and collaborationBonneville is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.Apply for this Job
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