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HubSpot Marketing Specialist Princeton Junction, NJ (On-site | Full-Time | Exempt) 3-5 years experience | B2B Industrial Sector | HubSpot Expert International Process Plants (IPP)- a global leader in the purchase, sale, and relocation of industrial process plants and equipment-is seeking an expert-level HubSpot Marketing Specialist to drive lead generation, sales enablement, and brand visibility through data-driven campaigns and powerful content creation. We're looking for a results-oriented, tech-savvy marketer who thrives at the intersection of CRM automation, digital strategy, and creative execution with the ability to manage a high volume of campaigns in a dynamic - and fun - environment! What You'll Do Own and Optimize HubSpot CRM & Marketing Hub Manage end-to-end HubSpot workflows: campaigns, lead scoring, segmentation, automation, A/B testing, and reporting. Build and deploy a high-volume automated email campaigns and nurturing sequences that drive conversions, working closely in collaboration with cross-functional teams for content sourcing. Collaborate with Sales to ensure CRM alignment, data integrity, and actionable lead pipelines. Track KPIs and marketing performance using HubSpot dashboards and analytics. Execute Multi-Channel Campaigns Write and design high-impact content for email, web, blog, social media, print, and sales collateral. Plan and execute integrated marketing campaigns that align with product launches, events, and inventory cycles. Contribute to SEM/SEO strategy and site content updates to improve traffic and engagement. Enable Sales with the Right Tools Develop sales-ready materials: presentations, brochures, one-pagers, and client case studies. Translate technical product information into value-driven messaging. Identify customer success stories and convert them into marketing collateral and testimonials. Expand Brand Presence Manage IPP's social media platforms with content that reinforces our industry leadership. Support public relations efforts: press releases, conference materials, and thought leadership articles. Research and suggest topics for webinars, newsletters, and whitepapers. What You Bring 3-5 years of marketing experience, with HubSpot CRM/Marketing Hub expertise. Background in B2B, industrial, or capital equipment sectors is a strong plus. Proficiency with Microsoft Office Suite (Word, PowerPoint, Excel) and Adobe visual tools (Illustrator, Photoshop, and Indesign). Strong writing, editing, and communication skills. Solid knowledge of SEO/SEM, email marketing, and analytics tools. Creative thinker and collaborative team player with attention to detail. Bachelor's degree in Marketing, Communications, or equivalent experience. Why IPP? With operations in 14 countries and over 160,000 global customers, IPP is at the center of the circular industrial economy-reusing and repurposing process plants and equipment to reduce waste and capital expenditure. Join a fast-paced, mission-driven team where your marketing skills will directly impact growth. Ready to Apply? Send us your resume and portfolio or writing samples. Let's build something impactful together.