Social Media Specialist
BruntWork - Detroit, Michigan, United States, 48228![BruntWork](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at BruntWork
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Overview
| Full time: 35 paid hours per week or moreWork Timezone - Must be a City eg London
Michingan ESTWork Schedule
Fixed ScheduleRemote JobTestTrack
General TestIndustry
OtherJob Description
This is a remote position.Job Overview
As a Social Media Specialist, you’ll play a crucial role in shaping the online presence of a leading natural health brand. This position offers a unique blend of creativity and strategy, allowing you to craft compelling content across various digital platforms. You’ll design eye-catching graphics, write engaging copy, and develop targeted hashtags that resonate with health-conscious consumers. Beyond social media, you’ll contribute to email marketing campaigns, create SEO-optimized blog content, and manage customer engagement flows. This role is ideal for a self-starter who thrives in a dynamic environment and is passionate about natural health and wellness.Responsibilities
Create visually appealing graphics for social media posts and email campaigns using CanvaCraft engaging body text and curate relevant hashtags for social media contentDesign promotional email images for campaigns and seasonal salesProduce SEO-optimized blog content with accompanying graphicsImplement and manage customer engagement flows in Klaviyo, including abandoned cart and re-engagement campaignsPrepare and schedule a week’s worth of content in advance, maintaining a consistent content pipelineCollaborate with the internal team for content approval and strategic alignmentAdapt and work within established brand guidelines, including specific colors and fontsRequirements
Proven experience in social media marketing, preferably in the health and wellness industryProficiency in graphic design, with a focus on CanvaStrong copywriting skills for social media and email marketingUnderstanding of SEO principles and ability to create optimized blog contentExperience with email marketing platforms, particularly KlaviyoAbility to work independently and manage time effectively in a remote settingCreative mindset with a keen eye for visual aesthetics and brand consistencyFamiliarity with e-commerce strategies and customer engagement tacticsExcellent communication skills and ability to adapt to feedbackPassion for natural health and wellness is a plus
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