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Job Description This SEO Specialist role requires strong ownership and a results-driven focus. You’ll be responsible for driving organic traffic, analyzing performance data, and continuously iterating to find the most effective strategies. A “fail fast” mindset is critical to quickly uncover what works—and what doesn’t. The position will challenge, but also reward those who thrive on data-driven marketing and complex problem-solving. Manage and optimize SEO strategies Monitor and improve key metrics (keyword rankings, organic traffic, click-through rates, conversion rates) Conduct comprehensive keyword research Track and analyze SEO performance metrics Develop and execute link-building strategies Create and maintain targeted keyword sets Conduct site audits Design content optimization strategies Maintain a clean and efficient site structure Create and optimize search-focused user journeys Regularly audit existing content Develop and execute competitor analysis Monitor and refine SEO efforts Implement structured data and on-page personalization Manage cross-functional requests Perform comprehensive quality assurance Ensure error-free optimization Coordinate with brand guidelines, content teams, and web designers Qualifications: Qualifications 3-5 years of experience in SEO strategy, keyword research, and content optimization Strong analytical skills with the ability to translate data into actionable insights Hands-on experience with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.) Understanding of technical SEO, including site audits, page speed, and structured data Experience with link-building tactics and outreach strategies Ability to collaborate across teams and manage multiple projects effectively Additional Information Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You’ll love it here. Among the many benefits our team members enjoy are: Comprehensive medical, dental, and vision care 401k package with employer matching Paid Time Off Maternity/Paternity leave Full indoor basketball/volleyball court Fully equipped fitness center (cardio, weights, functional fitness area, lockers, and showers, etc.) Yoga studio Meditation/Nap room And much more! Trove Brands is an equal-opportunity employer. Phone calls regarding this position are not accepted.