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Sr. Social + Influencer Manager
Location: Tri-State Area
Reports to: Director of Marketing
The Senior Manager of Social & Influencer Marketing will be responsible for developing, executing, and managing social media strategies and content to drive brand awareness, engagement, and growth for DERMA E and thinksun. The duties include creating content strategies and calendars, as well as content, based on market trends and company goals.

In addition, the Sr. Manager will be responsible for working hand in hand with our Influencer Agency to review, manage, negotiate, and approve pay to play and organic influencer partnerships.

Responsibilities:

Social Media Strategy & Management:

1. Lead the development of social media strategies to enhance brand visibility and engagement across platforms (Instagram, TikTok, YouTube, Pinterest, etc.).
2. Oversee day-to-day management of social media channels, including content planning, posting schedules, and community engagement.
3. Analyze and report on key social media metrics, including impressions, engagement rates, follower growth, traffic, and conversions.
4. Collaborate with the creative and brand team to ensure content is visually aligned with brand identity and resonates with the target audience.
5. Stay up-to-date with the latest social media trends, platform updates, and competitor activity to continually optimize strategy.

Influencer Marketing:

1. Working alongside our Influencer agency, develop and execute influencer marketing strategies, including identification, outreach, and relationship-building with influencers and content creators within the beauty space.
2. Negotiate contracts and partnerships with influencers, ensuring alignment with brand values, goals, and KPIs.
3. Work closely with influencers and influencer agency to ensure content resonates with influencer’s audience while remaining authentic to the brand.
4. Identify and build long-term relationships with top-tier and emerging influencers to help shape brand perception and drive product awareness.

Campaign Planning & Execution:

1. Plan, execute, and optimize integrated marketing campaigns that combine social media and influencer elements.
2. Work closely with other departments (product marketing, PR, creative, etc.) to ensure campaigns are cohesive, effective, and on-brand.
3. Ensure all influencer and social media initiatives are aligned with overall marketing objectives, and deliver measurable results.
4. Create detailed campaign reports with insights and recommendations to inform future initiatives.

Team Collaboration & Leadership:

1. Manage 1-2 junior team members, community managers and influencer agency.
2. Collaborate with internal teams, including product, creative, and e-commerce, to ensure consistency across all brand touchpoints.

Budget Management:

1. Manage influencer and social media marketing budgets, ensuring efficient allocation of resources and effective ROI.
2. Track spending and ensure campaigns are executed within budget constraints.

Digital Ads:

1. Knowledge of Ads Manager (TT, FB).
2. Ability to create impactful and successful ads and manage ads campaign budget(s).
3. Work with Digital Ads Team on content collaborations and ads support.

Skills and Experience:

1. Minimum 4+ years experience.
2. Extensive knowledge of TikTok.
3. Experience with Tribe & Brandwatch.
4. Advanced copywriting and editing skills.
5. Excellent written and verbal communication skills.
6. Ability to produce creative ideas and strategies.
7. Strong leadership and management skills.
8. Detailed knowledge of current online tools and marketing trends, including SEO.
9. Resourceful, with ability to problem solve and manage several projects at once.
10. Comfortable working in a fast-paced environment.
11. Advanced computer literacy.
12. Excellent analytical skills, organization, and attention to detail.

Skills

Public Relations And Marketing Personal Care Product Manufacturing, Retail Health and Personal Care Products, and Pharmaceutical Manufacturing.