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Direct message the job poster from Interior Marketing Group, Inc. IMG is a premier interior design and home staging firm based in New York City, known for transforming luxury properties into visually stunning, market-ready spaces. We work closely with real estate agents, developers, and homeowners to create interiors that sell fast. We're seeking a creative, data-driven, and trend-savvy Social Media Strategist to elevate our digital presence and bring our visual storytelling to life. Role: The Social Media Strategist will lead our digital content strategy and execution across all social media platforms, with a strong focus on growing brand awareness, driving engagement, and supporting lead generation. This role requires someone with a deep understanding of luxury design aesthetics, NYC real estate trends, and social media best practices. Key Responsibilities: Develop and execute a results-driven social media strategy across Instagram, TikTok, LinkedIn, Facebook, and Pinterest. Plan, create, and schedule visually compelling content (photos, videos, reels, stories) that align with brand identity and marketing goals. Partner with the design and staging teams to capture behind-the-scenes content and project transformations Monitor, analyze, and report on performance metrics (reach, engagement, growth, conversions) Stay ahead of industry trends and algorithm updates to ensure content relevance and optimal platform performance. Manage the content calendar and oversee community engagement (responding to DMs, comments, etc.) Collaborate with marketing, sales, and PR teams to support campaigns and launches. Identify and coordinate with influencers, stylists, and industry partners for cross-promotions Use SEO and hashtag strategies to maximize discoverability. Qualifications: 3+ years of experience managing social media for a luxury, design, or lifestyle brand (interior design or real estate a major plus) Strong portfolio or examples of Instagram and TikTok content that showcase visual storytelling and aesthetic alignment Proficient in Canva, Adobe Creative Suite, Later/Hootsuite, and basic video editing tools Exceptional writing, grammar, and communication skills Strong analytical skills with the ability to interpret social media insights and pivot strategy as needed Passion for interior design, home staging, real estate, and digital culture Knowledge of NYC design and real estate markets is a bonus Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Advertising, Analyst, and Marketing Industries Design Services, Real Estate, and Interior Design Referrals increase your chances of interviewing at Interior Marketing Group, Inc. by 2x Get notified about new Social Media Strategist jobs in New York City Metropolitan Area . New York City Metropolitan Area $70,000.00-$90,000.00 2 weeks ago New York City Metropolitan Area $65,000.00-$82,000.00 5 days ago Social Media Strategist & Content Creator Social Media Strategy & Content Assistant Manager New York City Metropolitan Area $80,000.00-$85,000.00 11 hours ago Social Media Manager and Content Creator New York, NY $90,000.00-$130,000.00 1 week ago New York City Metropolitan Area $95.00-$100.00 1 week ago New York, NY $100,000.00-$120,000.00 15 hours ago New York, NY $80,000.00-$90,000.00 2 weeks ago New York City Metropolitan Area $65,000.00-$75,000.00 4 weeks ago New York, NY $80,000.00-$120,000.00 1 month ago New York City Metropolitan Area 2 weeks ago New York City Metropolitan Area 6 days ago Social Media & Influencer Marketing Manager New York City Metropolitan Area 1 week ago New York City Metropolitan Area $60,000.00-$70,000.00 1 week ago New York, NY $96,000.00-$120,000.00 2 weeks ago New York, NY $120,000.00-$130,000.00 4 weeks ago New York, NY $120,000.00-$140,000.00 1 day ago New York City Metropolitan Area $86,080.00-$129,120.00 2 weeks ago Springfield, NJ $70,000.00-$75,000.00 1 week ago New York City Metropolitan Area $65,000.00-$80,000.00 1 week ago New York City Metropolitan Area $50,000.00-$60,000.00 6 days ago New York City Metropolitan Area $75,000.00-$90,000.00 1 week ago New York, NY $115,000.00-$125,000.00 3 months ago Associate Manager, Social Media Content – NBC Sports New York City Metropolitan Area $90,000.00-$110,000.00 2 days ago Associate Manager, Social Media Content – NBC Sports New York, NY $87,475.00-$110,601.00 1 week ago Brooklyn, NY $80,000.00-$110,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr