Wiraa
SEO Strategist
Wiraa - Hartford, Connecticut, United States
Work at Wiraa
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Overview
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About The Company
Pepperland Marketing is a creative, collaborative agency specializing in higher education marketing. We partner with colleges, universities, K-12 institutions, and non-traditional schools to develop innovative digital strategies that drive enrollment, brand awareness, and student engagement. Our team combines deep industry expertise with cutting-edge technology to help educational institutions thrive in a rapidly evolving digital landscape. About The Company
Pepperland Marketing is a creative, collaborative agency specializing in higher education marketing. We partner with colleges, universities, K-12 institutions, and non-traditional schools to develop innovative digital strategies that drive enrollment, brand awareness, and student engagement. Our team combines deep industry expertise with cutting-edge technology to help educational institutions thrive in a rapidly evolving digital landscape.
About The Role
As an SEO Strategist at Pepperland Marketing, you will be the primary client-facing advisor for organic search strategy, focused on education-sector clients. You will translate enrollment and brand awareness goals into actionable, data-driven SEO plans, leveraging your technical expertise and content marketing insight. The role demands a hands-on approach to technical SEO audits, code-level fixes, and collaboration with content teams to enhance search performance and user experience. You will lead site migrations, conduct AI-driven analyses, and stay ahead of emerging trends in AI-powered search to keep our clients competitive. This role is primarily remote but requires Connecticut residency and flexibility for in-office collaboration.
Responsibilities
Conduct comprehensive technical SEO audits using tools like Screaming Frog and Sitebulb; identify and resolve indexation, performance, and accessibility issues with code-level fixes. Continuously monitor SEO performance via GA4, Google Search Console, and rank-tracking platforms; develop prioritized action plans based on data insights. Collaborate with Content Marketing Strategists to optimize topic clusters, internal linking, and entity-based strategies for stronger topical authority and user experience. Lead large-scale site audits, CMS migrations, and redirect mapping to minimize traffic loss and strengthen technical foundations. Develop or modify website templates, components, and structured-data snippets within HubSpot CMS, WordPress, or static frameworks. Pioneer AI-driven SEO innovations, including keyword clustering, log-file analysis, and internal linking automation; document methodologies in repeatable playbooks. Optimize content for AI-powered search experiences such as Google AI Mode, Bing Copilot, and ChatGPT to maximize brand visibility. Manage client communications including weekly performance calls, progress presentations, and training sessions on SEO best practices. Document and enforce SEO standards, SOPs, and QA processes while delegating execution to specialists. Support business development by participating in sales calls and contributing to proposal writing. Share thought leadership through blogs, webinars, podcasts, and industry conferences. Collaborate cross-functionally with marketing, digital advertising, CRM, design, and development teams to integrate SEO efforts.
Qualifications
Minimum 4 years of proven experience in technical and content SEO, ideally with education sector clients. Proficient in front-end web technologies including HTML, CSS, and JavaScript; experience with Git/GitHub workflows; HubL familiarity a plus. Deep expertise with enterprise SEO and analytics tools such as GA4, Google Search Console, Ahrefs, Semrush, Screaming Frog, Looker Studio, and BigQuery. Experience creating repeatable SEO frameworks, playbooks, or productized services. Strong client management skills with the ability to advise senior stakeholders effectively. Excellent project management and communication skills. Experience with HubSpot CMS, Content Hub, and Marketing Hub strongly preferred. Must be a Connecticut resident, with willingness to work onsite 1-2 days per week.
Benefits
Competitive salary aligned with experience. Flexible remote work with autonomy and growth opportunities. Comprehensive benefits package including health, dental, vision, retirement plans, and professional development resources. Collaborative, inclusive company culture dedicated to meaningful work in education marketing.
Equal Opportunity Employer
Pepperland Marketing is committed to building a diverse, equitable, and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected status. Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Marketing Industries Technology, Information and Internet Referrals increase your chances of interviewing at Wiraa by 2x Inferred from the description for this job
Medical insurance 401(k) Disability insurance Pension plan Paid paternity leave Vision insurance Get notified when a new job is posted. Sign in to set job alerts for “Search Engine Optimization Specialist” roles.
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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Pepperland Marketing is a creative, collaborative agency specializing in higher education marketing. We partner with colleges, universities, K-12 institutions, and non-traditional schools to develop innovative digital strategies that drive enrollment, brand awareness, and student engagement. Our team combines deep industry expertise with cutting-edge technology to help educational institutions thrive in a rapidly evolving digital landscape. About The Company
Pepperland Marketing is a creative, collaborative agency specializing in higher education marketing. We partner with colleges, universities, K-12 institutions, and non-traditional schools to develop innovative digital strategies that drive enrollment, brand awareness, and student engagement. Our team combines deep industry expertise with cutting-edge technology to help educational institutions thrive in a rapidly evolving digital landscape.
About The Role
As an SEO Strategist at Pepperland Marketing, you will be the primary client-facing advisor for organic search strategy, focused on education-sector clients. You will translate enrollment and brand awareness goals into actionable, data-driven SEO plans, leveraging your technical expertise and content marketing insight. The role demands a hands-on approach to technical SEO audits, code-level fixes, and collaboration with content teams to enhance search performance and user experience. You will lead site migrations, conduct AI-driven analyses, and stay ahead of emerging trends in AI-powered search to keep our clients competitive. This role is primarily remote but requires Connecticut residency and flexibility for in-office collaboration.
Responsibilities
Conduct comprehensive technical SEO audits using tools like Screaming Frog and Sitebulb; identify and resolve indexation, performance, and accessibility issues with code-level fixes. Continuously monitor SEO performance via GA4, Google Search Console, and rank-tracking platforms; develop prioritized action plans based on data insights. Collaborate with Content Marketing Strategists to optimize topic clusters, internal linking, and entity-based strategies for stronger topical authority and user experience. Lead large-scale site audits, CMS migrations, and redirect mapping to minimize traffic loss and strengthen technical foundations. Develop or modify website templates, components, and structured-data snippets within HubSpot CMS, WordPress, or static frameworks. Pioneer AI-driven SEO innovations, including keyword clustering, log-file analysis, and internal linking automation; document methodologies in repeatable playbooks. Optimize content for AI-powered search experiences such as Google AI Mode, Bing Copilot, and ChatGPT to maximize brand visibility. Manage client communications including weekly performance calls, progress presentations, and training sessions on SEO best practices. Document and enforce SEO standards, SOPs, and QA processes while delegating execution to specialists. Support business development by participating in sales calls and contributing to proposal writing. Share thought leadership through blogs, webinars, podcasts, and industry conferences. Collaborate cross-functionally with marketing, digital advertising, CRM, design, and development teams to integrate SEO efforts.
Qualifications
Minimum 4 years of proven experience in technical and content SEO, ideally with education sector clients. Proficient in front-end web technologies including HTML, CSS, and JavaScript; experience with Git/GitHub workflows; HubL familiarity a plus. Deep expertise with enterprise SEO and analytics tools such as GA4, Google Search Console, Ahrefs, Semrush, Screaming Frog, Looker Studio, and BigQuery. Experience creating repeatable SEO frameworks, playbooks, or productized services. Strong client management skills with the ability to advise senior stakeholders effectively. Excellent project management and communication skills. Experience with HubSpot CMS, Content Hub, and Marketing Hub strongly preferred. Must be a Connecticut resident, with willingness to work onsite 1-2 days per week.
Benefits
Competitive salary aligned with experience. Flexible remote work with autonomy and growth opportunities. Comprehensive benefits package including health, dental, vision, retirement plans, and professional development resources. Collaborative, inclusive company culture dedicated to meaningful work in education marketing.
Equal Opportunity Employer
Pepperland Marketing is committed to building a diverse, equitable, and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected status. Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Marketing Industries Technology, Information and Internet Referrals increase your chances of interviewing at Wiraa by 2x Inferred from the description for this job
Medical insurance 401(k) Disability insurance Pension plan Paid paternity leave Vision insurance Get notified when a new job is posted. Sign in to set job alerts for “Search Engine Optimization Specialist” roles.
Denver, CO $50,000.00-$70,000.00 3 months ago United States $60,000.00-$70,000.00 3 weeks ago United States $60,000.00-$75,000.00 2 weeks ago SEO/Social Media/Content Specialist - Virtual
United States $40,000.00-$50,000.00 3 weeks ago Charlotte, NC $65,000.00-$72,500.00 5 months ago Digital Marketing Specialist (Google/Meta) - Remote
AI Digital Marketing Specialist (Remote - Anywhere)
United States $60,000.00-$75,000.00 3 hours ago Austin, TX $60,000.00-$75,000.00 2 hours ago Digital Marketing Specialist - ECommerce
United States $60,000.00-$80,000.00 1 month ago Search Engine Optimization Specialist/ SEO Technical Specialist
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr