Collaborate with the DOSM and EOS corporate team to develop marketing strategies to enhance and build business at the resortAssist with creative assets including traditional ads, digital ads and photoshoots – brand ambassadorWebsite management, maintenance and upkeepSocial media management for Wequassett Resort and Golf Club. Reflecting the hotel’s brand, speaking to target audiences, and work towards KPIsCoordinate with internal teams to understand priorities (sales, ecommerce, PR, operations) in order to effectively communicate them to social media audiencesTranslate marketing initiatives into social and email-friendly campaigns, managing content production from concept to execution in conjunction with DOSM.Directly manage the upkeep of multiple social media channels and editorial calendars, ensuring a regular publishing cadence, well-curated visuals, and alignment with strategyOversee Community Management on all social platforms and manage interactions with the public; communicating with followers, responding to queries in a timely manner and monitor customer reviewsEngage with relevant third-party content, including reposting photos and responding to guest questions and concernsStay abreast of social media changes, competitor performance, and industry trendsInterface with agencies including PR and Digital Marketing ensuring goals are metLearn and utilize multiple platforms to create and manage content, including WordPress, and RevinateVet influencers with PR team and coordinate social media partnership opportunities to advance brand reputation and amplificationWrite digital marketing content as needed for non-social applications (e.g. editorial/blog pieces, website, marketing collateral)Support Marketing Team as a whole during property events and promotional weekendsComplete month-end reporting for social media channels as requested by corporate teamSkills & Qualifications:
The ability to use social media to maintain or build a brand is necessary to be a Social Media Manager.Strong verbal and written communication skills are essential for this occupation.Artistry and photographyComputer skills, skills in using social media platforms and skills in using tools that analyze social media platforms are requirements for this position.
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Marketing and Social Media Manager