Get new jobs for this search by email

EOE Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, genetic information, national origin, citizenship, disability status, protected veteran status or any other characteristic protected by law. The Savings Bank will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship. If you are interested in applying for employment and feel you need a reasonable accommodation pursuant to the ADA, you are encouraged to contact us at 781-486-5238. Position Title: SVP, Marketing Date: March 2025 Reports To: EVP, Chief Operating Officer FLSA Classification: Exempt OVERVIEW The Savings Bank is a strong, stable, and independent community bank headquartered in Wakefield, MA. We currently have a unique opportunity to add a strategic collaborator to our senior team, with a focus on enhancing and promoting our established brand in the community. This position will lead the internal marketing team and external marketing resources. The Savings Bank offers a base salary, incentive plan, and competitive benefits. If you are an experienced marketing professional with a passion for driving and measuring results, we would like to hear from you. GENERAL SUMMARY The Senior Vice President, Marketing is responsible for developing, overseeing, and executing the Bank’s marketing, public relations, and brand strategy. This role ensures corporate marketing objectives are met, and all business lines are supported. The SVP collaborates with all levels of management and plays a key role in sales, business development, and community involvement. ESSENTIAL JOB FUNCTIONS Leads the Bank’s strategies for branding, advertising and marketing communications. Collaborates with senior and executive leadership to help shape strategy. Acts as a thought leader for brand and product marketing; digital marketing; social media; data-driven targeted marketing; marketing communications; marketing events and sponsorships; and public relations; in a manner that supports business growth, increased visibility, and is in line with the strategic vision of the Bank. Manages all aspects of marketing plans, budgets, metrics, and reporting. Measures, analyzes, and improves correlations between brand, marketing, marketing research, business intelligence, internal data, and results to effectively measure strategies. Monitors marketing trends and best practices both within and outside the financial services industry. Develops/maintains effective peer networks. Enhances the Bank’s overall digital presence including the content, design, and performance of two corporate websites. Manages the Bank’s social media presence and advertising, as well as related policy. Leverages the Bank’s brand and develops content to support sales goals and customer needs, including ad copy, website copy, press releases, emails, and newsletters. Oversees utilization and continued improvement of the Bank’s MCIF system. Integrates related data and insights into marketing and business development efforts. Works with business lines to ensure marketing is aligned with growth and profitability goals. Assists with sales initiatives and provides tools for customer outreach. Leads and mentors marketing staff. Ensures that the entire marketing team works closely and collaboratively with other areas of the Bank, as well as with external marketing agencies and partners. Establishes and maintains partnerships with local organizations, schools, and businesses. Represents the Bank at community events and other public engagements. Coordinates and oversees community outreach programs and initiatives. Manages external marketing, PR, and advertising agencies and vendors. Participates in training and complies with all Bank policies and procedures as well as with federal and state banking laws and regulations. OTHER DUTIES AND RESPONSIBILITIES Performs additional duties as needed. PREPARATION, KNOWLEDGE, SKILLS & ABILITIES Outstanding communication skills. Bachelor’s degree in a related field required, MBA preferred. 10+ years of marketing experience. A financial institution background strongly preferred, including commercial banking and wealth management. A proven history of working closely with both the front line and senior managers. Demonstrable experience designing and implementing successful marketing campaigns. Mastery of digital marketing, including marketing automation, social media, digital content, and website management. Solid knowledge of SEO and web analytics. Advanced experience working with communications for varied market segments and target audiences. Ability to motivate, influence and collaborate with others, both internally and externally. Strong multi-tasking skills, being able to prioritize the most impactful activities. Self-directed, with the ability to think strategically and execute programs independently. Strong analytical skills, using data as a foundation for decision making. Well versed in MCIF and CRM systems. SUPERVISORY RESPONSIBILITY Marketing Coordinator Marketing Administrator/Graphic Designer WORKING CONDITIONS/PHYSICAL DEMANDS Normal office environment. While performing the duties of this job, sitting is regularly required for long periods of time. The job frequently requires hearing and speaking. Specific vision abilities include frequent computer monitor use. Transportation to bank branch locations and various community sites is necessary. About the Organization The Savings Bank, founded in 1869, is one of the oldest banks in the United States, and serves local communities and families. The Bank was initially chartered to provide the community with a safe place to deposit their money, get a loan to buy or build a house, or secure money for a small business. The Savings Bank has remained independent since opening in 1869, serving customers and not shareholders, and making decisions locally. The Saving Bank's mission today is to provide the personalized delivery of innovative financial services by committed employees, coupled with an unwavering loyalty towards community relationships. The Bank employs approximately 120 people across a variety of areas to carry out this mission. The Bank is headquartered in Wakefield, Massachusetts, and provides personal banking and business banking services through branch locations in Wakefield, Lynnfield, Methuen and North Reading and through online and mobile banking. In addition to traditional bank products and services, such as consumer and commercial deposits and loans, The Savings Bank's subsidiary, First Financial Trust, N.A., offers wealth management and estate planning. The Savings Bank opened 1st Educational Savings Branch, based out of Wakefield High School, the first student run branch in the world. A strong advocate of financial education, the banks runs THE C.L.U.B. (Children Learning to Understand Banking) in grades 1-8 in several local schools, as well as Credit for Life Fairs at local high schools. The Bank operates two charitable foundations: TSB Charitable Foundation (supporting the poor, the homeless, the elderly, and family services) and the Donald E. Garrant Foundation (supporting financial literacy in public and private schools [K-12] and non-profits). This position is currently accepting applications. #J-18808-Ljbffr