Sanofi
Director, HCP Marketing, Respiratory
Sanofi - Cambridge, Massachusetts, us, 02140
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Overview
Job Title : Director, HCP Marketing, Respiratory
Location:
Cambridge, MA
About the Job
We are seeking a dynamic and experienced HCP Marketing lead for Dupixent Respiratory. The Director, HCP Marketing, Respiratory will focus on developing and executing innovative Marketing tactics to accelerate both our Asthma leadership and COPD launch. Demonstrated strategic agility and strong professional Marketing and/or Sales experience is required. This role will report to the US Head of HCP Marketing for Respiratory and will be a key member of the US Dupixent Respiratory Team.
The ideal candidate will have a strong background in specialty care and Respiratory, strategic marketing or Sales, and cross-functional leadership. This position will have direct interface with Sanofi leadership and Regeneron alliance partners as well as Market Development, Patient Experience, Market Research, Medical Affairs, Market Access, Regulatory, Legal, Finance and Analytics, and agency teams.
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main Responsibilities: AI & Data-Driven HCP Marketing : Elevate HCP Marketing strategies leveraging AI and testing innovative strategies to help accelerate Dupixent growth in Respiratory Lead the COPD patient predictive modelling work working closely with Analytics and the Digital team Own the implementation of Turing for Respiratory including monitoring and driving improvements as we move towards more data-driven insights and action recommendation Lead the testing of RPM (Remote Patient Monitoring) and other innovative solutions to drive earlier identification of bio-eligible patients
Core Marketing Strategy and Execution : Support both COPD and Asthma HCP leads in the development and execution of core marketing tactics including development with agency partners, approval through JRC review and roll out to Sales team. Health Systems : Contribute to the development of Health Systems solutions aiming at accelerating our COPD launch Manage budgets and allocate resources effectively to maximize marketing ROI and drive business growth. Analyze and report on performance: Track key performance indicators (KPIs) to measure marketing effectiveness and identify areas for improvement. Collaborate with cross-functional teams: Work closely with sales, medical affairs, and other departments to ensure alignment and achieve shared objectives. Act as a sponsor and ally for inclusion and diversity in all elements of our business Comply with all forms of legal and statutory regulation within domain of responsibility, including compliance with applicable SOPs, industry codes of practice and best practices and actively support and promote a compliance culture and safe environment throughout the organization About You:
Experience Requirements:
6-8+ years' experience in product/brand management, and/or strategic marketing, commercial / business development with product launch experience in the pharmaceutical or biopharmaceutical industries Proven track record of developing and executing successful marketing campaigns and strategies Proven success working in a cross-functional matrix and alliance partnership environment. Understanding of market research, creative development, and experience with the regulatory review/approval process A comprehensive understanding of the key dynamics driving the US health care environment Strong analytical and problem-solving skills Ability to work effectively in a fast-paced, collaborative environment Excellent communication and interpersonal skills Preferred Qualifications:
Health systems marketing or engagement Respiratory Experience: Asthma & COPD A deep understanding of the Asthma and COPD market Biologic experience MBA or master's degree Competitive market experience Alliance co-promote experience Experience leading teams Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
#GD-SG #LI-GZ #LI-Onsite #vhd
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
US and Puerto Rico Residents Only
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
Location:
Cambridge, MA
About the Job
We are seeking a dynamic and experienced HCP Marketing lead for Dupixent Respiratory. The Director, HCP Marketing, Respiratory will focus on developing and executing innovative Marketing tactics to accelerate both our Asthma leadership and COPD launch. Demonstrated strategic agility and strong professional Marketing and/or Sales experience is required. This role will report to the US Head of HCP Marketing for Respiratory and will be a key member of the US Dupixent Respiratory Team.
The ideal candidate will have a strong background in specialty care and Respiratory, strategic marketing or Sales, and cross-functional leadership. This position will have direct interface with Sanofi leadership and Regeneron alliance partners as well as Market Development, Patient Experience, Market Research, Medical Affairs, Market Access, Regulatory, Legal, Finance and Analytics, and agency teams.
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main Responsibilities: AI & Data-Driven HCP Marketing : Elevate HCP Marketing strategies leveraging AI and testing innovative strategies to help accelerate Dupixent growth in Respiratory Lead the COPD patient predictive modelling work working closely with Analytics and the Digital team Own the implementation of Turing for Respiratory including monitoring and driving improvements as we move towards more data-driven insights and action recommendation Lead the testing of RPM (Remote Patient Monitoring) and other innovative solutions to drive earlier identification of bio-eligible patients
Core Marketing Strategy and Execution : Support both COPD and Asthma HCP leads in the development and execution of core marketing tactics including development with agency partners, approval through JRC review and roll out to Sales team. Health Systems : Contribute to the development of Health Systems solutions aiming at accelerating our COPD launch Manage budgets and allocate resources effectively to maximize marketing ROI and drive business growth. Analyze and report on performance: Track key performance indicators (KPIs) to measure marketing effectiveness and identify areas for improvement. Collaborate with cross-functional teams: Work closely with sales, medical affairs, and other departments to ensure alignment and achieve shared objectives. Act as a sponsor and ally for inclusion and diversity in all elements of our business Comply with all forms of legal and statutory regulation within domain of responsibility, including compliance with applicable SOPs, industry codes of practice and best practices and actively support and promote a compliance culture and safe environment throughout the organization About You:
Experience Requirements:
6-8+ years' experience in product/brand management, and/or strategic marketing, commercial / business development with product launch experience in the pharmaceutical or biopharmaceutical industries Proven track record of developing and executing successful marketing campaigns and strategies Proven success working in a cross-functional matrix and alliance partnership environment. Understanding of market research, creative development, and experience with the regulatory review/approval process A comprehensive understanding of the key dynamics driving the US health care environment Strong analytical and problem-solving skills Ability to work effectively in a fast-paced, collaborative environment Excellent communication and interpersonal skills Preferred Qualifications:
Health systems marketing or engagement Respiratory Experience: Asthma & COPD A deep understanding of the Asthma and COPD market Biologic experience MBA or master's degree Competitive market experience Alliance co-promote experience Experience leading teams Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
#GD-SG #LI-GZ #LI-Onsite #vhd
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
US and Puerto Rico Residents Only
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.