Associate Product Marketing Manager, Dummies
Wiley - Hoboken, New Jersey, us, 07030![Wiley](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Hoboken, NJ - Hybrid
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.About Dummies:Dummies is the brand and book series that makes learning easy. It transforms the hard-to-understand into easy-to-use. Learners at every level can turn to the friendly and approachable Dummies style to gain knowledge that fuels their professional advancement or personal success.About the Role:The Associate Product Marketing Manager, Dummies will be responsible for planning and overseeing marketing activities for frontlist books and high-profile backlist titles published by Dummies. This position will drive the development and execution of integrated marketing campaigns for the Dummies brand, key products, categories, and authors. You will need to have experience in marketing, with outstanding collaboration and communication skills, bringing enthusiasm and a touch of irreverence for which the brand is known. The ability to multi-task and work under pressure is essential for this role, as well as a strong customer focus.How you will make an impact:Create, manage, and execute marketing plans for the brand, key products, authors, and categories.Develop effective working relationships by collaborating across functional groups (editorial, marketing, sales, global teams, rights, etc.) to get buy-in on marketing plans at all stages from pre-launch to post launch.Expand Dummies social media presence.Work with the Custom Solutions Sales Team to drive awareness of the Dummies custom business.Communicate frequently on progress of high-profile initiatives, including globally.Participate in key author meetings, and deliver timely, clear, and concise communication/responses to all inquiries.Work closely with dummies.com team to coordinate promotions.Drive development of content for campaigns, including flyers, social media content, infographics, and email blast copy for consumer-facing promotions.Review and provide marketing input on manuscript submissions; participate in editorial discussions regarding direction of new book acquisition.Coordinate marketing efforts with publicist on key campaigns.Manage departmental budget, including invoicing and vendor set up.What we look for:Bachelor’s degree or equivalent practical experience.2+ years’ marketing experience in book publishing or similar industry.Demonstrated success launching products and services.Ability to influence your teammates, as well as colleagues, stakeholders, and key executives, through your use of data, logic, and strong communication skills.Ability to thrive in a fast-paced, dynamic work environment, alternating rapidly between high-level strategy, mid-level planning, and detailed execution.Solid project management skills, timeline management, and problem-solving abilities.A positive, can-do attitude, strong EQ, and the ability to work well with different types of personalities.Ability to present information in both one-on-one and group situations to authors/customers and coworkers.High level of professionalism, attention to detail, and organization.Passion for diverse books.Proficiency with Microsoft Office Suite.About Wiley:Wiley is committed to enabling discovery, powering education, and shaping workforces. We evaluate all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or any individual’s status in any group or class protected by applicable federal, state or local laws.We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions while striving to support the health and well-being of all employees.When applying, please attach your resume/CV to be considered.
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