Senior Solutions Architect - Salesforce Marketing Cloud
Response Labs - A Digital CRM Marketing Agency - Baltimore, Maryland, United States, 21276
Work at Response Labs - A Digital CRM Marketing Agency
Overview
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Overview
Response Labs currently is unable to sponsor work visas.
The Opportunity
Response Labs is looking for a Senior Solutions Architect - Salesforce Marketing Cloud with expertise in multi-business unit enterprise instances, connected orgs, and Data Cloud to join our team.
You'll play a critical role in leveraging Salesforce Marketing Cloud (SFMC) and related technologies to enhance customer experiences and drive business success for our clients. Marketing agency experience is preferred.
Responsibilities
Collaborate with stakeholders to define technical requirements and capabilities aligned with business goals. Architect, implement, and deploy enterprise-level omnichannel CRM and loyalty marketing solutions. Ensure data integrity and manage data flow for client marketing campaigns. Provide technical troubleshooting and strategic guidance. Collaborate across internal and client teams. Stay up to date with advancements in Marketing Cloud, Data Cloud, Sales Cloud, and other Salesforce offerings. Requirements
10+ years of experience in digital CRM, loyalty, and/or digital marketing. Extensive experience implementing automations and multi-touch customer journeys in Salesforce Marketing Cloud (Queries, Data Extensions, Email Studio, Content Builder, MobileConnect, MobilePush, Journey Builder, Triggered Sends and Automation Studio). Expertise in developing dynamic, personalized communications across email, SMS, and mobile push. Expert knowledge of AMPscript and/or SSJS. Strong background in SQL, relational data models, and data feeds. Experience integrating third-party REST and SOAP APIs into Marketing Cloud solutions. Knowledge of Marketing Cloud REST APIs. Proven experience with multi-business unit tenants and Salesforce Core to Marketing Cloud integrations. Experience with Salesforce Data Cloud, including connecting Data Cloud to Marketing Cloud, Salesforce Core, and/or other Clouds and services. Ability to collaborate with internal and external teams to develop business solutions. Preferred Qualifications
Proficiency with Python, JavaScript, HTML, and CSS. Familiarity with JSON, XML, REST, and SOAP APIs. Familiarity with tools like Jira, Confluence, and Postman. Relevant Salesforce certifications (e.g., Marketing Cloud Administrator, Marketing Cloud Email Specialist, Marketing Cloud Developer, Marketing Cloud Consultant, Data Cloud Consultant, Salesforce Administrator). Great Benefits
Comprehensive health coverage (medical, dental, vision) with employer contribution (BlueCross). Short-term disability insurance (AFLAC). 401(k) plan with matching. Charitable donation matching. Annual performance bonus. Quarterly performance award drawings. Paid vacation and sick time. Paid federal holidays. Monthly wellness benefit and BYO device stipend. Professional training and certification tracks. Flex time from day-one and work from home options. Regular company events and volunteer outings.
About Us
Response Labs is an award-winning, data-driven CRM and loyalty marketing agency. We combine strategy, data science, creative, production, and media to deliver impactful omnichannel campaigns for our clients. Our mission is to Make Every Message Matter™ by fostering meaningful connections between brands and customers.