Salesforce Marketing Cloud Architect
The Custom Group of Companies - New York, New York, us, 10261
Work at The Custom Group of Companies
Overview
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Overview
Key Responsibilities: Collaborate with cross-functional stakeholders to gather and translate business requirements into technical specifications. Configuration of journeys and campaigns utilizing Journey Builder and Automation Studio Optimize email templates, dynamic content, and personalization through AMPscript and Content Builder. Troubleshoot and resolve technical issues related to campaigns and workflows. Leverage SQL knowledge for advanced segmentation Provide technical documentation, guidelines, and training as needed. Assist with integrations between any technologies to Salesforce Marketing Cloud Partner with CRM owners on to ensure data integrity, including email preferences captured within CRM, and identify data enrichment opportunities. Utilize Data Cloud to create and activate segments to pass to SFMC
Experience:
Proficient in HTML, CSS, and Javascript Expert knowledge of AMPscript Demonstrate a solid technical understanding of Salesforce Marketing Cloud standard methodologies and functionality including Email Studio, Automation Studio, Journey Builder, Audience Builder Experience in Salesforce Marketing Cloud a must Experience with Salesforce Health Cloud and Salesforce Data Cloud preferred Salesforce Certifications a plus