Get new jobs for this search by email

Social Media Manager For Restaurants and Hotels in Salt Lake City

Social Media Manager For Restaurants and Hotels in Salt Lake City

Get AI-powered advice on this job and more exclusive features.

• Cultivate career path and actively seek professional development opportunities alongside the company.
• Tell us what we do not know with regular candor.
• Brainstorm and innovate to improve company, job and partners.

OVERALL

• Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes.
• Promote a “story-first” approach in all that we do.
• Achieve goals and KPIs associated with job responsibilities.
• Maintain a nuanced understanding of social media networking and content sharing platforms as well as the latest tools and applications.
• Keep up-to-date on current trends within the represented industries of the agency.
• Maintain an understanding of each partner’s brand voice and be able to create authentic stories which drive engagement and ultimately revenue for our partners.
• Find opportunities to help evolve and share Kinship’s own story in our practices, communications vehicles, relationships, marketing materials, reports and plans as well as live and online presences.
• Similarly, work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines.
• Develop a keen understanding of measurement and reporting tools.
• Evaluate and recommend social media software and platforms.
• Interface with team members in other disciplines for strong coordination of integrated marketing campaigns.

PARTNER RESPONSIBILITIES

• Attend partner meetings.
• Update and present partner marketing briefs.
• Account Lead a minimum of two partner accounts.
• Serve partners impeccably and look for opportunities to connect with them and to maintain their brand.

STRATEGY

• Contribute to Kinship On-Trend Social Media Tool.
• Trendspot, sharing updates and analyzing application of trends to partners.
• Research and provide suggestions for implementation on creative softwares.
• Develop campaign identities.
• Integrate timely trends into strategies.
• Share strategy storylines to be executed.
• Attend partner events and support partner relationships.
• Develop a strategy on social media platforms in order to:
• Promote learning (evoke, position, inform)
• Influencer choices (persuade, direct, incentivize)
• Foster connections (create, curate, amplify)
• Ensure content performance and make changes, where necessary.
• Provide incremental updates to partners, sharing results, news, insights and more.
• Share competitor set analysis and strategic recommendations from insights.
• Host partner story gathering sessions and share a recap of notes to inform and produce creative and strategic recommendations for social media.

CONTENT CREATION

• Direct creative content.
• Execute campaign identities, including the look, feel, voice, message and taglines.
• Attends shoots and style photo and video content.
• Integrate timely trends into creative campaigns.
• Determine the type and style of photo/videography used at shoots.
• Submit shot lists and treatments.
• Develop storylines to be executed visually through photo and video.
• Coordinate shoot details with our in-house photographer/videographer and partner.
• Work with the creative team to design concepts for our platforms.
• Ensure adherence to brand identity and visual standards per partner.
• Create content.
• Attend partner events and support live social media coverage.
• Develop content creation and direction per social media platform.
• Produce original content calendars.
• Design and produce daily Instagram/Facebook Stories.
• Draft original copy.
• Host partner story gathering sessions and share a recap of notes to inform and produce copy for social media.
• Develop a narrative on social media platforms in order to:
• Promote learning (evoke, position, inform)
• Influencer choices (persuade, direct, incentivize)
• Foster connections (create, curate, amplify)
• Curate user-generated content.
• Ensure content performance and make changes, where necessary.
• Create social media graphics to support social media performance.
• Utilize AI software to support copy and content creation.
• Understand and utilize AI capabilities within social media platforms.

PHOTOGRAPHY & VIDEOGRAPHY

• Create social media videos (Reels, etc.) from attended shoots.
• Conduct photography shoots, as availability and interest dictate.

ENGAGEMENT

• Schedule content through social media management platform.
• Support and monitor partner platforms.
• Pay close attention to:
• Audience growth and acquisition
• Social media influencer/blogger relationship opportunities
• Conduct proactive outreach and engagement.
• Outline monthly strategies for proactive outreach to support platform engagement and follower growth per partner, sharing in monthly meeting briefs, in content calendars and for one-off initiatives:
• Share strategic recommendations for frequency of proactive outreach, and per initiative, with an outline of preferred audiences.
• Share strategic recommendations on a monthly basis for tagging audiences on social media posts per partner.
• Provide strategic recommendations based on each partner’s social media performance, as evaluated from monthly Detail Reports.
• Maintain lists of audiences, including relevant businesses, community pages, etc. and their associated social media handles.
• Imagine and execute “social moments,” including:
• Experiences: interactive opportunities to engage and inform
• Promotions: social media-only sales, etc.
• Engage with each partner’s social media communities on a daily basis, helping to increase our partners’ online engagement and digital presences:
• Respond to comments/mentions on partner posts
• Respond to mentions and tags on partner platforms
• Respond to direct messages on partner platforms
• Respond to geotags on partner platforms
• Respond to hashtags on partner platforms
• Engage with earned PR audiences
• Engage with neighboring businesses/location audiences

INFLUENCERS

• Brainstorm and develop quarterly strategies for influencer partnerships to support platform engagement, follower growth and sales per partner, sharing in monthly meeting briefs, in content calendars and for one-off initiatives:
• Share strategic recommendations for frequency of influencer partnerships, and per initiative, with an outline of preferred targets.
• Provide strategic recommendations based on each partner’s social media performance, as evaluated from monthly Detail Reports.

REPORTING

• Measure and report.
• Detail Reports: upload screenshots of social media analytics and share strategic insights from organic social media creative content.
• Detail Reports: share strategic insights from organic social media analytics.
• Metrics Trackers: report on organic social media analytics for partners.
• Share one-off recaps of social performance per campaign or strategic initiative.
• Share monthly recap of direct partner ROI, including:
• Organic and paid social media reservations or bookings through trackable links.
• Organic and paid social media lead generation and website clicks to conversions.
• Influencer reservations or bookings through trackable links and/or booking codes.

PEOPLE RESPONSIBILITIES

• Team Culture, Motivation & Empowerment
• Lead & Own Team Growth Initiatives
• Celebrate & Recognize Wins: compile and share social media successes with the team on a weekly basis
• Drive Culture Initiatives: organize happy hours, events + in-person meet-ups to strengthen team connections
• Create a safe space for the team to share challenges, recovery strategies + key takeaways
• Education, Training & Onboarding
• Support New Process Trainings: educate the team on workflow improvements, including Metrics Trackers + other essential tools
• Support Process Rollouts: guide implementation from introduction to manager review to team execution
• Support Employee Onboarding: develop structured onboarding plans, schedule meetings, manage admin tasks + coordinate with Magda
• Team Performance Reviews & Assessment
• Review and Conduct Employee Evaluations/Performance Reviews
• Assess Creative Portfolios & Content Calendars: evaluate social content quality and strategic alignment
• Report Performance Insights to Director/VP: provide regular updates on team progress, strengths + areas for improvement
• Team Oversight
• Review & Approve Team Strategies: oversee Influencer + Paid Managers’ work, including content calendars, strategies + creative selections
• Develop Creative Leadership: provide mentorship/access to resources
• Report Insights to Director/VP: share high-level feedback on team
• Engagement Oversight
• Support leader with monitoring & optimizing engagement performance: track partner results, engagement quality + process improvements
• Conduct Engagement Audits (Reactive): lead audits, compile insights from Managers + share findings with Chip
• Develop Proactive Engagement Strategies: set quality benchmarks, assess performance + refine engagement tactics/targets
• Metrics Trackers Oversight
• Oversee Insights & Performance Tracking: monitor year-to-date (Y2D) goals, trends + platform analytics
• Provide Strategic Improvement Plans: develop action plans for managers + their teams to optimize performance
• Implement A/B Testing: guide the team on how to test + apply key learnings from insights
• Identify Key Trends: analyze performance patterns to reveal insights for content + engagement strategies
• Account Recovery
• Lead Emotional Recovery Efforts: strengthen partner relationships
• Content Creativity & Storytelling
• Ensure Content Performance & Optimization: oversee storytelling quality, engagement + process efficiency
• Develop & Execute Yearly Content Plans: align creative strategy with execution to drive consistent storytelling
• Encourage Brainstorming & Resource Sharing: provide tools/opportunities for creative ideation
• Facilitate Industry Insights Training: offer internal and external learning resources to keep the team informed

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

Referrals increase your chances of interviewing at Kinship by 2x

Get notified about new Social Media Manager jobs in Salt Lake City, UT.

Salt Lake City, UT $16.00-$21.00 5 months ago

Social Media Manager and Marketing Coordinator

Marketing Coordinator – Franchise Success

Manager of Social Media & Content Creation - ZAGG and Mophie Brands

Online Community Engagement Manager - Deseret News

Salt Lake City, UT $60.00-$85.00 2 weeks ago

Draper, UT $43,680.00-$58,240.00 6 days ago

Senior Marketing Manager, Communities & Events

Salt Lake City, UT $95,000.00-$125,000.00 1 week ago

SLC Stars Marketing & Social Media Manager

Marketing Manager - The University of Utah

Salt Lake City, UT $65,000.00-$70,000.00 1 day ago

Marketing Technology & CRM Manager (Full-Time)

Salt Lake City Metropolitan Area 2 weeks ago

Salt Lake City Metropolitan Area 3 weeks ago

Salt Lake City Metropolitan Area 2 months ago

Salt Lake City, UT $90,000.00-$110,000.00 1 month ago

Salt Lake City, UT $70,000.00-$90,000.00 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.