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As the SEO Specialist, you will be responsible for the planning, implementation and optimization of our Digital Marketing efforts to drive future growth of our websites. Duties include, keyword research & generation, search engine optimization, link building initiatives, website optimization, social media marketing and other related duties.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Responsibilities include keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of web site performance metrics, and optimization of campaigns.
• Drive continued innovation and best practice implementation
• Writing analytical and monthly progress reports
• Develop comprehensive link building strategies from raw ideas into actionable, scalable campaigns
• Website optimization; improving site structure, page construction, content, keyword lists, and Search Engine Optimization copy-writing
• Leverage social media and social signals to improve Search Engine Optimization
• Assist with day-to-day search marketing activities including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
• Be an expert in the Search Engine Marketing space by staying on top of current Search Marketing news, search engine optimization strategies, search engine features and algorithm changes

Requirements

• Bachelor’s degree in relevant field or equivalent work experience
• Proficient in Excel
• Strong critical thinking ability, analytical skills and attention to detail
• Basic knowledge of search engines, website design and web-programming
• Prior search engine marketing experience a plus
• Proficiency with Google Analytics
• A self-starter who can work independently, but thrives in a team atmosphere

Benefits

• Health
• Dental
• Vision
• 401K