Marketing Communication Specialist Job at Securedtechsolutions in...
Securedtechsolutions - Indiana, PA, United States, 15705
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Overview
Secured Tech Marketing Communication Specialist Fortville, IN·Remote·Full time Company website Apply for Marketing Communication Specialist
We are seeking an experienced Marketing Communications Specialist with a proven track record of implementing and evaluating marketing communications and public relations strategic plans. The ideal candidate will bring 7-10+ years of experience in marketing communications or public relations, strong project management skills, and expertise using AP Style. The candidate will play a key role in creating scalable marketing solutions that empower the sales and customer services teams to achieve annual revenue goals.
Description
Key Responsibilities:
Customer-Facing/Interaction - interviews, trade show booth supporting/interaction -
Strategic Thinking and Planning
- Content Strategy Development: Ability to create and execute a comprehensive content strategy aligned with business goals.
- Campaign Planning: Skills in planning, implementing, and measuring multi-channel marketing campaigns.
- Audience Analysis: Proficiency in understanding target audiences and tailoring messages to meet their needs.
Content Creation and Management
- Writing and Editing: Exceptional ability to craft compelling, error-free content for various platforms, adhering to AP Style or other editorial standards.
- Content Management Systems (CMS): Expertise in managing and optimizing websites (e.g., HubSpot, WordPress).
- SEO Knowledge: Strong understanding of search engine optimization principles to create and refine web content.
Public Relations Expertise
- Media Relations: Ability to build and nurture relationships with journalists and influencers.
- Crisis Communication: Proficiency in managing brand reputation during crises.
- Press Materials: Skilled in creating press releases, media kits, and PR campaigns.
Digital Marketing Skills
- SEO and SEM: Knowledge of SEO best practices and search engine marketing techniques.
- Analytics and Metrics: Proficiency in measuring and analyzing marketing performance using tools like Google Analytics or HubSpot analytics.
- Social Media Management: Experience in managing and growing a brand’s social media presence.
Project and Vendor Management
- Project Coordination: Strong project management skills to ensure timely delivery of campaigns and initiatives.
- Vendor Collaboration: Ability to manage external vendors, such as creative agencies, SEO specialists, and printing companies, effectively.
- Budget Management: Experience in managing budgets and ensuring cost-effective solutions.
Event and Trade Show Expertise
- Event Planning: Skills in organizing trade shows, conferences, and other promotional events.
- Logistics Management: Ability to handle event logistics, booth setup, and collateral creation.
- Post-Event Evaluation: Proficiency in assessing event success through metrics and ROI analysis.
Collaboration and Independence
- Teamwork: Effective at working cross-functionally with marketing, sales, and leadership teams.
- Autonomy: Self-motivated to manage projects independently with minimal supervision.
Analytical and Creative Thinking
- Problem-Solving: Ability to identify challenges and create innovative solutions.
- Creative Campaigns: Skilled in brainstorming and executing impactful marketing initiatives.
- Data-Driven Decision-Making: Comfort with using analytics to refine strategies and demonstrate ROI.
Technical Proficiency
- Marketing Automation Tools: Familiarity with platforms like HubSpot, Marketo, or Pardot.
- Email Marketing: Proficiency in creating and optimizing email campaigns.
Attention to Detail
- Strong proofreading and editing skills to ensure high-quality, consistent messaging.
- Ability to maintain brand guidelines across all communications
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 7-10+ years of experience in marketing communications, content strategy, or a similar role.
- Strong understanding of SEO best practices and digital marketing principles.
- Proven experience in managing public relations initiatives and trade show strategies.
- Excellent project management skills with the ability to juggle multiple projects and deadlines.
- Familiarity with AP style and a strong eye for detail in written communication.
- Ability to work collaboratively with teams and independently with minimal supervision.
- Strong analytical skills to evaluate the effectiveness of campaigns and strategies.
Preferred Skills:
- Experience in B2B marketing environments.
- Knowledge of HubSpot, Salesforce or marketing and automation tools.
Why Join Us?
At Secured Tech, we‘re committed to delivering high-quality products, competitive pricing, and exceptional customer service to K -12 school districts nationwide. With deep industry expertise and strong vendor relationships, we provide cost-effective solutions tailored to evolving educational needs. Today, our team of nearly 60 dedicated professionals serves 400 school districts nationwide. Since 2020, we have achieved nearly 350% revenue growth, expanding our services beyond device buybacks to include cases and accessories, device repairs, and software solutions. Our team thrives in an environment of collaboration, innovation, and impact-driven work. If you're looking for a place where you can grow, contribute, and make a difference, Secured Tech is the place for you.
To Apply:
Please submit your resume, portfolio (if applicable), and a cover letter highlighting your relevant experience and achievements.
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