Research Lead - Marketing Analytics & Insights
The Ladders - New London, Connecticut, us, 06320![The Ladders](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at The Ladders
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Overview
Research Lead - Marketing Analytics & InsightsLocation: London (onsite)
The Marketing Insights & Analytics team is tasked with proving and improving the value of X as well as demonstrating the value of our audience to the marketplace. Our team seeks to understand how consumers think, feel, and behave on X. Through a combination of ad campaign measurement and market-facing thought leadership projects, we use data to uncover who our audiences are and how they react to advertising. Recent examples include demonstrating the brand impact value of our Amplify ad products as well as showing how X is the go-to social platform for Olympics content.
What You'll Do
The Research Lead - Marketing Insights & Analytics position is for candidates with several years of advertising research and audience insights experience. Candidates should also have a bachelor's degree in behavioral or quantitative social sciences or a related subject. In addition, they have had approximately two year's worth of experience managing more junior researchers. You will lead a team, with significant autonomy/ownership, that's responsible for delivering insights and ad effectiveness measurement. You will own senior internal and external stakeholder relationships across most US verticals. Consequently, the role will require close partnership with several sales vertical leaders and other partner function leads, such as Business Marketing, Legal, Business Development and more. These partnerships will require you to establish and articulate clear points of view on a variety of topics within the ads measurement space (e.g. MMM, MTA, conversion lift, brand lift, etc.) and insights space, create and lead prioritized bespoke research for several verticals, coordinate internal quarterly business reviews across verticals within your purview (as needed), and clearly communicate opportunities and challenges to all primary stakeholders, all with a high degree of independence. You will be responsible for the development and growth of your team in their day-to-day campaign measurement work, thought leadership efforts, projects and communications with their stakeholders. You will also be a player-coach, where you will both manage / prioritize the work of others, but also facilitate the delivery of day-to-day client deliverables.
Who You AreYou have a strong quantitative backgroundYou have experience leading and/or executing the development of research frameworks to explore a collection of hypothesesYou have experience using statistical techniques to draw insights from data you then use to make informed recommendationsYou have a client-responsive, customer service mindset; this is a role that blends analytical acumen with interpersonal skillYou have experience and strength in maintaining internal and external relationships autonomouslyYou have a strong comfort level in external-facing settings (e.g. presenting research to clients)You are able to simply explain complex concepts to senior stakeholdersYou are a self-starter who takes initiative (e.g., could connect with colleagues outside of reporting lines in different geographies for knowledge sharing)You can balance the need for quick turnaround with longer-term strategic effortsYou have strong teamwork and collaboration skills (e.g. could manage a project, or broader relationship, with a 3rd-party vendor)You have a passion for consumer internet and social mediaYou have experience managing and/or mentoring more junior researchers in order to support their professional developmentYou're willing to travel to visit clientsYou're willing to be a player and coach (i.e. hands on keyboards to get stuff done)You're able to navigate ambiguity in a high-paced, startup environmentRequirements
BA/BS degree required, preferably in social sciences, statistics, or related quantitative field. Graduate degree preferred7+ years of quantitative media research, market research, or analytics experience2+ years of managing/mentoring research analystsExperience using descriptive and inferential statistical techniques to draw insights from dataExperience with Structured Query Language (SQL) on large-scale data setsExperience using statistical packages (SAS, SPSS, STATA, R, Matlab), or general programming experience is preferred.Prior experience at an insights/analytics vendor, advertising agency, or on an ad sales research team is a plus