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What are we building? Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We're building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we're always acting authentically. Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us? What's the position? We are seeking an SEO Content Specialist to join our team and report to the SEO Content Manager. The SEO Content Specialist will focus on: Content Creation: Research, plan, and create evergreen content that is relevant to our brand and target audience. Develop and edit in-depth sports betting and online casino articles, guides, and resources that provide lasting value. Research and Analysis: Stay up to date with industry trends and developments to ensure all content remains relevant and evergreen. Utilize data and analytics to identify gaps in existing content and opportunities for growth. SEO Optimization: Implement SEO best practices to ensure all content is discoverable and ranks well on search engines for the desired keywords. Conduct keyword research to identify topics and phrases that resonate with our audience. Content Maintenance: Regularly review and update existing evergreen content to ensure accuracy and relevance. Collaboration: Work closely with the SEO Content Manager, Social, and Marketing teams to promote evergreen content through available channels and ensure alignment with overall brand strategy. What are we looking for? The ideal candidate will have: Proven experience as a content writer and editor with a focus on evergreen content. Strong research skills and ability to distill complex information into clear, engaging content. Understanding of SEO principles and experience optimizing content for search engines. Excellent written and verbal communication skills. Detail-oriented with a commitment to producing high-quality, error-free content. Ability to work independently and meet deadlines. Familiarity and comfort using WordPress CMS. Knowledge of sports, sports betting, and casino gaming is a major plus, but not a requisite. What's in it for you? We offer our employees more than just competitive compensation. Our team benefits include: Competitive pay and benefits Flexible vacation allowance Flexible work from home or office hours Startup culture backed by a secure, global brand Opportunity to develop a product that is enjoyed by millions as part of a passionate team Roster of Uniques We care deeply about every interaction our customers have with us and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)