Marketing Campaign Manager - Events
Information Security Media Group - Princeton, New Jersey, us, 08543![Information Security Media Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Please ensure you read the below overview and requirements for this employment opportunity completely.Information Security Media Group (ISMG)
is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, & research all focused on the top topics faced by professionals in the security space today! With 15 brands, 37 digital media properties, over 300 in-person & virtual events annually, & a global audience of 1.2M subscribers, we are providing cybersecurity coverage across a multitude of industries & regions.
ISMG’s best-in-class events are carefully curated with the mission of providing high-impact education & engagement for cybersecurity professionals. We uniquely position each event to provide attendees with informed perspectives & actionable solutions for their pressing cybersecurity challenges.Global Summits:
ISMG Summits are large-scale, geo-targeted, industry-specific, & topic-driven events designed for security leaders. The carefully curated agendas feature a keynote address from an industry luminary, case-based learning, interactive networking & more.Executive Roundtables:
ISMG's Roundtables give cybersecurity professionals the opportunity to discuss specific challenges being faced by today’s cybersecurity landscape with a handful of market leaders in an informal & private closed-door setting.Custom Events:
Specialized events that are exclusively curated with a blend of actionable education & unique experiences tailored for senior security professionals & business leaders who hold security, privacy, & risk responsibility for their organizations.The OpportunityISMG’s events also provide vendors with an effective method to generate leads while raising their brand exposure & awareness through sponsorship opportunities! Critical to the success & value of these sponsorships is ensuring our events have full attendance of quality guests.
That said, we are looking for a
Marketing Campaign Manager
to align with our Global Events Department & own the development & execution of inbound marketing strategies that will expand our audience reach & drive increased attendance. In this role, you will focus on understanding the audiences of our events, primarily targeting cybersecurity leaders & practitioners, & create content, tell stories, & manage multi-channel marketing campaigns to appropriately position our brand & generate event attendees. Additionally, you’ll drive optimization by analyzing & reporting on the effectiveness of these marketing efforts & making adjustments as needed.
If you are a creative, collaborative, & passionate marketing professional who thrives in a fast-paced environment & is eager to solve complex problems while engaging with some of the smartest people in the cybersecurity industry, then we are looking forward to hearing from you!What You'll Be DoingDeveloping & implementing inbound marketing strategies for ISMG global events that resonate with target audience segments & result in increased event attendee rates.Creating & managing digital campaigns such as email marketing (primary), social media, video, PPC/SEO, etc. to drive event registration.Utilizing nurture campaign tactics to reduce attendance attrition (registered vs. attended).Tailoring & packaging promotional content for effective & engaging delivery via email & other campaigns.Collaborating with graphic design team to oversee production of creative assets used for enhanced brand recognition/marketing.Analyzing event campaign results & optimizing accordingly to improve performance & drive desired results.Presenting comprehensive campaign reports & performance analysis to stakeholders, showcasing key metrics such as impressions, clicks, conversions, & ROI.Enabling Event Sales teams to effectively position & close event sponsorships by aligning on audience engagement efforts, providing event briefs, & consistently transferring valuable knowledge.What You’ll Bring For SuccessBachelor’s or Master's degree in Marketing, Events, Public Relations, Communications, or other related fields.5-7+ years of experience in Inbound Marketing/Event Marketing.Experience deploying & managing multi-channel marketing campaigns from start to finish.Strong understanding of inbound digital marketing strategies such as SEO/key word search, programmatic, email marketing, social media management/advertising, blog posts, video, etc.Technical proficiency with related digital marketing tools such as CRM, automation software, databases, etc. (coding/HTML skills is a plus).Excellent writing & editing skills with experience aligning creative content & copy across various channels.Knowledge of website analytics tools & experience analyzing data.Ability to prioritize & manage multiple tasks & projects.Apply now! Visit www.ismg.events for more information.
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