Senior Director, Marketing Technology
Vanderbilt University - Nashville, Tennessee, United States, 37245Work at Vanderbilt University
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Overview
Are you the right candidate for this opportunity Make sure to read the full description below.This individual bridges the gap between marketing and IT, ensuring that marketing teams leverage the best tools and technologies available.Reporting directly to senior leadership in the Division of Communications and Marketing, this position has supervisory responsibility for the following functions: website development, UI/UX, digital content strategy, email marketing, and digital marketing functions including SEO/SEM, data analytics, and marketing automation. This role also does require the ability to report to work in-person on the Vanderbilt University campus.The Communications and Marketing team at Vanderbilt is a dynamic and deeply collaborative group. The division serves as the institution-wide center of excellence for communications and marketing, developing and executing strategies that inform, engage and inspire others to participate in Vanderbilt University's global academic and research mission.Duties and Responsibilities
Team Leadership:Create and implement a comprehensive website and email strategy, both short and long-term, that articulates a clear and compelling vision for our digital platforms.Advance the maturity of marketing platforms and tools, including CRM, CMS, email marketing systems, and analytics tools.Cultivate and lead a collaborative relationship with IT to ensure proper exploration, implementation, development, and maintenance of supporting marketing technologies.Develop, track, and execute a product roadmap for evolving the website, CMS, and related tools.Build relationships with key stakeholders across the university to foster productive relationships, improve communication, and inform the development of systems and resources.Lead and manage the marketing technology team, including web developers, CRM specialists, email marketing team, and marketing automation experts.Foster a collaborative and innovative team environment, promoting professional growth.Develop hands-on expertise in the systems and tools to manage the people and work with precision and expertise.
Campaign Optimization and Operational Excellence:Support the execution of digital marketing campaigns by building and maintaining a robust and flexible technological infrastructure.Guide the design and implementation of email campaigns using marketing automation platforms.Monitor and optimize marketing technology performance to improve campaign outcomes.Boost website traffic and user engagement through effective SEO strategies.Manage the marketing technology budget, ensuring cost-effective investments in tools and platforms.Implement best practices within the team that produce tangible improvements in efficiency and service delivery.Ensure consistent and effective use of divisional project management tools by the Marketing Technology team.Oversee the collection, management, analysis, and reporting of marketing data to inform strategy and decision-making.Ensure data accuracy and integrity, complying with data privacy regulations.Lead the development of documentation and resources to aid in the effective use of marketing tools.
QualificationsA Bachelor's degree from an accredited institution of higher education is necessary.A graduate degree is preferred.At least ten years of related work experience in digital strategy and product management, with at least five years of team management experience, is necessary.Thorough working knowledge of the full suite of Microsoft Office products is necessary.Thorough working knowledge of the Google suite of digital analytics, content management systems, digital asset management systems, and CRM systems (i.e., SalesForce) is necessary.Vanderbilt University is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran, or any other characteristic protected by law.
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