Job Description SummaryThe ideal location for this role is East Hanover, NJ but remote work may be possible (there may be some exceptions based on legal entity registration). Please note that this role would not provide relocation as a result. If associate is remote, all home office expenses and any travel/lodging specific to the East Hanover, NJ office for periodic live meetings will be at the employee's expense. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager.Job DescriptionThe Senior Manager, Marketing Strategy will be responsible for supporting HCP (and some patient) marketing. This includes the delivery of insight-driven tactics to support and drive customer impact. This individual will report to a brand director/ED and will partner closely with other HCP/Patient Marketers, and other strategic partners, to ensure that the Marketing Strategy and concepts are effectively orchestrated into the appropriate campaigns, tactics, and experiences. The Senior Marketing Manager will be responsible for contributing to the identification, testing, and validation of creative concepts/messaging architecture, and contributing to the creation of assets, i.e. CVA's (core visual aid), brochures, and/or NPP. This role also can contribute to the integrated HCP Marketing HCP marketing plan, while serving as an interface with the Customer Engagement training and field leadership teams.Major accountabilities:Work effectively with the Marketing SPOC and the HCP Marketer to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for growth brands.Establish brand-specific expertise, and create engaging brand-centered content and concepts for adaptation into personalized and tailored experiences.Share and embed knowledge on best practices to engage HCPs and change behavior across the full brand lifecycle.Execute upon best in class digital marketing strategies that align to brand goals, that are designed to maximize business results.Ensure digital plans are appropriately implemented and optimized.Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives.Collaborate effectively across strategic partners including CXPO, NPS, Communications, and Engagement.Provide business requirements and input into selecting the agency (AoR) for brand marketing and partner with Operations to maximize agency relationships.Identify area market insights and opportunities via customer interactions.Key performance indicators:Ensure full compliance with all regulatory requirements.Ability to drive product strategies.Financial and budgeting efficiency.Key product and customer metrics are achieved.HCP insight and understanding is infused into product strategies and functional plans.What You'll Bring to the Role:Education:
Bachelor's Degree in business and/or biological science education with a concentration in marketing is preferred (MBA a plus).Preferred Experience:Experience in pharmaceuticals, biotech, and/or healthcare required.2+ years of pharmaceutical, biotech or healthcare operational marketing experience or equivalent.Diverse experience outside of marketing (e.g. Customer-facing/sales experience, managed markets, operations, medical, etc.).Demonstrated experience establishing and engaging key customer groups and other important internal and external stakeholders to gain insights to evolve brand strategy and communication.Proven track record of success, showing strong strategic thinking, problem-solving and decision-making capabilities.Strong written and oral communication skills.Proven track record of strong teamwork and collaboration.Strong project management experience and skills.Strong learning agility/growth mindset.Desirable Experience:Some understanding of Specialty Pharmacy process.Experience in HCP and/or Patient Marketing.Salary Range$130,400.00 - $195,600.00Skills Desired:
Asset Management, Commercial Excellence, Cross-Functional Work, Customer-Oriented, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategies, Negotiation, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Speed and Agility Training, Stakeholder Engagement, Stakeholder Management, Strategic Alliances.
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