Web Content Specialist
Sparks Group - Washington, District of Columbia, us, 20022
Work at Sparks Group
Overview
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Overview
If you think you are the right match for the following opportunity, apply after reading the complete description. Base pay range $60,000.00/yr - $80,000.00/yr Web Content Specialist Job Summary: We’re looking for an experienced
Web Content Specialist
to join a
Washington, DC
based international think tank and media research organization focusing on the Middle East. As a Web Content Specialist, you will create and edit web pages following established content standards for consistency, style, tone, and quality. In addition to managing web content, you will manage email marketing campaigns, including creating email templates and managing email distribution lists. This role will require you to work onsite in Washington, DC. Web Content Specialist Responsibilities: Own the building, publishing, and management of content on the website (via Drupal). Address web publishing tasks – e.g., edit copy, change links, page changes, redirects. Create web pages from graphic source files as required. Follow a rigorous QA process through development and testing of web pages. Work with others to make improvements to the websites to test and improve customer engagement. Ensure content is developed using SEO best practices, and tagged appropriately for search. Contribute to the web taxonomy, help tag pages, and suggest and create new taxonomy terms to boost search. Improve efficiency of online efforts and promote brand awareness. Create and distribute email content (via Blackbaud Luminate Online and Salesforce). Build, grow, and manage email distribution lists. Track email metrics like open and click-through rates. Assist with campaign creation, including list segmentation and journey setup. Conduct A/B and segmentation tests. Web Content Specialist Qualifications: Bachelor’s degree or equivalent required, degree in Communications, Computer Science, or related field preferred. 3+ years of related experience. Background or studies in Middle East topics required. Drupal or similar CMS experience is a must. Email marketing experience is a must. Experience with email functionality in Blackbaud Luminate Online and Salesforce is highly preferred. Excellent writing and oral communication skills. Ability to work in a fast-paced environment with reasonable, but quick turnaround times. Ability to operate with a high degree of autonomy in execution of stated objectives. Seniority level Associate Employment type Full-time Job function Marketing, Information Technology, and Writing/Editing Industries Think Tanks
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