Marketing Manager - Demand Generation
Jacuzzi Group - New York, New York, United States,Work at Jacuzzi Group
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Overview
We are currently hiring for a Demand Generation Marketing Manager. This role is a key contributor to developing and implementing strategies, resulting in generated leads and revenue for the company. The individual in this position will be responsible for working closely with the sales and marketing teams to align efforts and using data and analytics to measure and improve performance. Experience in demand generation, a deep understanding of the marketing, sales funnel & customer journey, and strong analytical/ communication skills are a must.Essential Functions:Develop and implement demand generation strategies and campaignsWork closely with the sales and marketing teams to align efforts and drive revenueUse data and analytics to measure and improve the performance of demand generation effortsResearch, onboard, develop and maintain relationships with partners, influencers, and other stakeholdersCollaborate with other departments, such as sales and call center, to create cohesive demand generation effortsConduct market and customer research to identify opportunities and challengesCreate and manage demand generation budgets, forecasts, metrics and reports.Vendor and relationship managementProvide training and support to team members on demand generation best practices and toolsAttend industry events and conferences to build relationships and promote the companyRequirementsEducation Qualifications / Requirements:Bachelor’s degree in marketing, communications or related field preferred5-7 years of experience in demand generation or a related fieldHome improvement industry experience a HUGE plusKnowledge, Skills and Abilities:Proficiency in marketing automation and CRM softwareStrong analytical skills, with experience analyzing data and making data-driven decisionsKnowledge of marketing techniques and strategiesExcellent communication and collaboration skillsAbility to prioritize and manage multiple tasks and projectsStrong problem-solving and decision-making skillsBenefitsAnnual Pay: $90,000-$100,000 + BonusFully Remote! May require some travel to marketing events in distant futureBenefits: Full Medical, Dental, Vision Benefits; 401k; Paid Holidays; 2 weeks PTOPositive company culture, supportive team/management