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Our client, a pet insurance company in NYC, is looking for a Sr. Design Director, Digital Design Systems to shape the future of their brand’s digital presence. This role will lead the development and evolution of a best-in-class digital design system, ensuring consistency, scalability, and innovation across all digital touchpoints. This person will bring a deep understanding of the digital landscape, a sharp eye for emerging trends, and a passion for integrating cutting-edge technologies, including AI and generative design. This is a FTE, but the team would be open to a contract to hire resource as well. Hybrid, 2 days a week in NYC (Financial District). Responsibilities: Establish and Maintain a Digital Design System – Spearhead the development, evolution, and upkeep of a flexible digital design framework that drives consistency across web, email, social, display, and beyond. Ensure Seamless Execution – Oversee daily design work, ensuring all assets align with and contribute to the integrity of the design system. Stay Ahead of Emerging Trends – Collaborate with Tech and Dev teams to evaluate and implement cutting-edge design tools, technologies, and AI-driven solutions. Shape the Future of Digital Branding – Define a forward-thinking strategy for how Fetch’s digital presence evolves, setting high standards for creativity and innovation. Foster Cross-Departmental Collaboration – Work closely with product, brand, and engineering teams to ensure a cohesive and consistent implementation of the design system. Inspire and Develop the Team – Provide leadership, mentorship, and career growth opportunities to designers through clear guidance and constructive feedback. Balance Strategy with Hands-On Execution – Lead with both vision and action, staying involved in tactical execution to maintain alignment with business and brand objectives. Streamline Figma Workflows – Oversee the organization and scalability of Figma files, ensuring accessibility, efficiency, and seamless team collaboration. Enhance Operational Efficiency – Develop reusable components, templates, and guidelines that optimize production processes while identifying new opportunities for scalability. Required Qualifications: Extensive Digital Design Experience – 10–15 years in digital design, specializing in the creation and management of large-scale design systems. Proven Leadership & Collaboration – Skilled in leading teams and fostering cross-functional partnerships in dynamic, fast-paced environments. Expertise in Digital Platforms & Accessibility – Deep knowledge of user-centered design, platform-specific best practices, and accessibility standards. Forward-Thinking & Tech-Savvy – Passionate about emerging design technologies, with expertise or strong interest in AI, generative tools, and innovation-driven solutions. Strong Technical Acumen – Understanding of front-end development principles, system architecture, databases, programming languages, and version control systems. Mastery of Industry Tools – Highly proficient in Figma, Adobe Creative Suite, and other key design software. Effective & Persuasive Communicator – Capable of distilling complex design concepts for diverse audiences, including non-designers and stakeholders. Strategic & Impact-Driven Mindset – Passionate about crafting scalable, high-impact design solutions that drive brand and business success. If you meet the required qualifications and are interested in this role, please apply today. #J-18808-Ljbffr