Walmart
Senior Manager, Digital Media
Walmart - Bentonville, Arkansas, United States, 72712
Work at Walmart
Overview
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Overview
Position Summary
We are seeking a Senior Manager, Digital Media - CRM to join Walmart's marketing team. This role involves working closely with cross-functional teams to support operational excellence in email, push notifications, and in-app messaging campaigns aimed at millions of customers. What you'll do
Develop comprehensive customer communication plans to optimize engagement and meet business objectives. Collaborate with stakeholders to support enterprise branding, seasonal campaigns, and business initiatives. Lead CRM best practices and coordinate content strategies based on customer segmentation. Implement personalization strategies across multiple channels. Partner with data teams to analyze customer behaviors and derive insights for CRM campaigns. Establish and report on KPIs for CRM initiatives, providing strategic insights. Design and test marketing experiments to optimize KPIs and develop CRM best practices. Coordinate with deployment teams and agencies to execute campaigns. Streamline planning and production processes. Work with product, design, and creative teams to ensure brand consistency and maximize customer lifetime value. You’ll sweep us off our feet if
You have expertise in Adobe Marketo and experience designing marketing automation campaigns. You hold a bachelor’s degree in marketing, business, or related field, with 6+ years of marketing experience, or 3+ years in CRM marketing specifically. You are familiar with CRM platforms like Marketo, Braze, Salesforce Marketing Cloud, Responsys, and have experience with customer journey development. You possess strong project management, problem-solving, and communication skills. You are goal-oriented, analytical, and capable of working across functions in a global organization. How you’ll thrive at Walmart
Performance incentives, 401k matching, stock purchase plans. Paid parental leave, surrogacy and adoption benefits. Unlimited Flex Time Off and growth opportunities. Who We Are
Join Walmart to help serve over 275 million customers weekly. We foster a diverse, inclusive environment where you can bring your whole self to work and make a meaningful impact. Learn more about benefits at
careers.walmart.com .
#J-18808-Ljbffr
We are seeking a Senior Manager, Digital Media - CRM to join Walmart's marketing team. This role involves working closely with cross-functional teams to support operational excellence in email, push notifications, and in-app messaging campaigns aimed at millions of customers. What you'll do
Develop comprehensive customer communication plans to optimize engagement and meet business objectives. Collaborate with stakeholders to support enterprise branding, seasonal campaigns, and business initiatives. Lead CRM best practices and coordinate content strategies based on customer segmentation. Implement personalization strategies across multiple channels. Partner with data teams to analyze customer behaviors and derive insights for CRM campaigns. Establish and report on KPIs for CRM initiatives, providing strategic insights. Design and test marketing experiments to optimize KPIs and develop CRM best practices. Coordinate with deployment teams and agencies to execute campaigns. Streamline planning and production processes. Work with product, design, and creative teams to ensure brand consistency and maximize customer lifetime value. You’ll sweep us off our feet if
You have expertise in Adobe Marketo and experience designing marketing automation campaigns. You hold a bachelor’s degree in marketing, business, or related field, with 6+ years of marketing experience, or 3+ years in CRM marketing specifically. You are familiar with CRM platforms like Marketo, Braze, Salesforce Marketing Cloud, Responsys, and have experience with customer journey development. You possess strong project management, problem-solving, and communication skills. You are goal-oriented, analytical, and capable of working across functions in a global organization. How you’ll thrive at Walmart
Performance incentives, 401k matching, stock purchase plans. Paid parental leave, surrogacy and adoption benefits. Unlimited Flex Time Off and growth opportunities. Who We Are
Join Walmart to help serve over 275 million customers weekly. We foster a diverse, inclusive environment where you can bring your whole self to work and make a meaningful impact. Learn more about benefits at
careers.walmart.com .
#J-18808-Ljbffr