Tapestry, Inc.
Senior Director, Global Media Strategy and Planning
Tapestry, Inc. - New York, New York, us, 10261
Work at Tapestry, Inc.
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Overview
Senior Director, Global Media Strategy and Planning Coach
Want to apply Read all the information about this position below, then hit the apply button. New York, NY, US Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit
Our People
page to learn more about Tapestry's commitment to equity, inclusion, and diversity. Job Title:
Senior Director, Global Media Strategy and Planning Primary Purpose:
We are seeking a highly skilled and experienced Sr. Director of Global Media Strategy and Planning to lead Coach’s global media planning efforts. This strategic role involves overseeing the development of innovative and effective media strategies that drive brand awareness, engagement, and conversion on a global scale. The successful individual will: Develop and implement the overall global media strategy aligning it with business objectives in partnership with Global and BU Marketing leads leveraging both traditional and digital channels. Lead global media investment strategy and develop global media guidance aligned with marketing’s goals. Forecast the global media budget ensuring it is allocated effectively across different channels and campaigns. Collaborate with cross-functional partners including global and BU marketing and finance leads, creative, analytics, and the COE at Tapestry to plan cohesive and impactful campaigns. Conduct market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plans. Manage relationships with media agencies globally and vendors to optimize partnerships, being the global team’s point of contact for BU’s Media agencies. Utilize data-driven insights to optimize media buying, ensuring maximum ROI across various channels. Identify and evaluate new media opportunities such as emerging channels and technologies to drive innovation in media planning. Maximize effectiveness (positive impact on brand KPIs) and efficiency (optimal use of Media budget). The accomplished individual will possess: 10+ years’ experience in media planning/buying and full-funnel measurement, with significant leadership experience in a global role. Proficient in planning and executing media strategies across global markets. Advanced knowledge of both traditional and digital media channels including social media, SEO/SEM, and emerging media platforms. Strong analytical skills and financial acumen. Operational experience in managing media budgets and delivering (and improving) ROAS. Demonstrated ability in complex problem-solving, cross-functional coordination, stakeholder management, coordination, and collaboration. Excellent verbal and written communication and presentation skills. Our Competencies for All Employees: Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary. Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. Customer Focus:
Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air;
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Want to apply Read all the information about this position below, then hit the apply button. New York, NY, US Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit
Our People
page to learn more about Tapestry's commitment to equity, inclusion, and diversity. Job Title:
Senior Director, Global Media Strategy and Planning Primary Purpose:
We are seeking a highly skilled and experienced Sr. Director of Global Media Strategy and Planning to lead Coach’s global media planning efforts. This strategic role involves overseeing the development of innovative and effective media strategies that drive brand awareness, engagement, and conversion on a global scale. The successful individual will: Develop and implement the overall global media strategy aligning it with business objectives in partnership with Global and BU Marketing leads leveraging both traditional and digital channels. Lead global media investment strategy and develop global media guidance aligned with marketing’s goals. Forecast the global media budget ensuring it is allocated effectively across different channels and campaigns. Collaborate with cross-functional partners including global and BU marketing and finance leads, creative, analytics, and the COE at Tapestry to plan cohesive and impactful campaigns. Conduct market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plans. Manage relationships with media agencies globally and vendors to optimize partnerships, being the global team’s point of contact for BU’s Media agencies. Utilize data-driven insights to optimize media buying, ensuring maximum ROI across various channels. Identify and evaluate new media opportunities such as emerging channels and technologies to drive innovation in media planning. Maximize effectiveness (positive impact on brand KPIs) and efficiency (optimal use of Media budget). The accomplished individual will possess: 10+ years’ experience in media planning/buying and full-funnel measurement, with significant leadership experience in a global role. Proficient in planning and executing media strategies across global markets. Advanced knowledge of both traditional and digital media channels including social media, SEO/SEM, and emerging media platforms. Strong analytical skills and financial acumen. Operational experience in managing media budgets and delivering (and improving) ROAS. Demonstrated ability in complex problem-solving, cross-functional coordination, stakeholder management, coordination, and collaboration. Excellent verbal and written communication and presentation skills. Our Competencies for All Employees: Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary. Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. Customer Focus:
Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air;
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