Global Marketing Director, Vaccines
GlaxoSmithKline LLC - Collegeville, Pennsylvania, United States, 19426![GlaxoSmithKline LLC](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Submit your CV and any additional required information after you have read this description by clicking on the application button. Reference #: 413413 Posted Date: Feb 3, 2025 Are you looking for an opportunity to be a leader and catalyst for elevating global strategic marketing to enable delivery of a mission? If so, this is the role for you. As Global Marketing Director, you'll develop and stretch to be best in industry across key Global Strategy and Enterprise Leadership Capabilities. Within GSK's vaccines business, as Global Marketing Director (GMD) you are expected to generate Long Term Value for GSK and ultimately improve the lives of patients around the world. You will partner with regions and key markets to produce exquisite insight and develop clear, competitive global brand strategies and plans. Position reports to:
Senior Global Marketing Director, Shingrix. Key Responsibilities:
Be accountable to develop/input to strategic and implementation plans in accordance with Integrated Asset Plan (IAP) across customer segments in partnership with key cross-functional partners and LOCs. Understand, value, and prioritize sources of differentiation by leveraging cross-functional insights. Align plans and activities across functions (incl. medical, comms, regulatory, supply chain, finance, insights, pricing, and market access) to deliver business objectives. Develop and deliver global marketing campaigns, ensuring full input from co-creation countries with a special focus on multichannel marketing. Work closely with regional teams to review and challenge LOC plans based on global insights and learnings. Drive LOC engagement strategy and lead development and management of global commercial budget. Plan, organize, and manage global congresses/meetings to maximize brand visibility and engagement with key stakeholders. Indirectly lead Content Manager to the highest potential, helping on the career path progress. Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Strong track record in leading commercial performance & execution in-country, including extensive experience in leading sales & marketing execution with direct P&L accountability. Significant experience in marketing within the pharmaceutical or healthcare industry, with a focus on vaccines preferred. Proven track record of developing and executing successful marketing strategies and campaigns. Demonstrated ability to gather customer insights and use these successfully in different settings. Demonstrated competency in multi-channel marketing strategy development & execution. Beneficial to have experience in multiple therapeutic areas/assets at different stages of life cycle/experience of R&D or Pricing & Market Access. Preferred Qualifications: If you have the following characteristics, it would be a plus: Influences effectively both horizontally and vertically across multiple stakeholders in a matrix environment. Strong interpersonal, communication, and negotiation skills. An exceptional collaborator who can unify a large network of teams and stakeholders across functions and countries. Drives clarity of accountability and decision rights. Always operates with ambition for patients. Committed to the GSK Code, our purpose, and ambition for health impact. Why GSK? Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity, Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate capabilities such as: Operating at pace and agile decision-making. Committed to delivering high-quality results. Continuously looking for opportunities to learn and share learning. Building strong relationships and collaboration. Budgeting and cost-consciousness. Closing Date for Applications:
17/02/2025 Please take a copy of the Job Description, as this will not be available post closure of the advert. When applying for this role, please use the cover letter or your CV to describe how you meet the competencies for this role. As an Equal Opportunity Employer, we are open to all talent. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
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